As Mr Spock might say, fascinating? Looks pretty cool indeed and I theorise based on the video there are a couple things going on. The first looks like a wheel plate used to lock something perhaps a lanyard or the back plate of the phone. The second shows a wheel similar to the neckband pro wheel so maybe this is a volume control rather than buttons. The last clip looks like something moving I suspect this is the back cover coming off after unscrewing to change. Swap out vegan leather for marble texture or something or other colours.
Or perhaps the teaser is showing three products, the Phone 1, buds pro 2? Or maybe neckband pro and watch 2?