Honestly Huawei if they had GMS. Their hardware and ecosystem is second to none. And, the quality is there too. It’s one of the few manufacturers that I believe could rival Apple.
But, with Huawei lacking GMS, it’d be the iPhone. Sometimes, probably once a quarter, I get an iPhone itch. I’m interested to see what they do with the iPhone SE4. I like iOS, I like Apple hardware, I like the ecosystem and the experience.
With all of that said, I love Nothing and won’t be changing for as long as they continue to push out great hardware/software. I do subscribe to the brand and I’m excited to see where they go. It’s also cool to be able to have a growing ecosystem of products which are all relatively attainable.