Hello! I’m Carlos and this is my submission for Phase 3: Packaging Design. It uses a technique called Lenticular Printing to give it a nice glow effect (the main perk of the phone’s hardware). This is my first time working on a product for Nothing. However, some of you might recognize me as the kid from the “Nothing Unfiltered” video, where I reached out to Carl for an interview, in which we talked about many interesting matters, such as the future of AI, open source solutions and more.
The way Lenticular Printing works is the following: two images are interlined and printed. Then, the lens is placed on top of them. This lens has small cavities that reflect the light in two directions. If you see the object from the left side, you will see one state of the image. In this case, phone (2a) without glow. But if you see it from the opposite side, voilà! A glow effect is achieved. In the beginning, I also considered using bioluminescent ink, and honestly, I still think it’d look super sick. However, after thinking long and hard, I realized the Lenticular method is much more efficient when it comes to showcasing the effect. Let me explain. Imagine you walk into a shop, and see phone (2a) in the shelf. Even if it’s nighttime, you probably won’t be able to see the glow effect, as most stores have indoor lightning. With Lenticular Printing, however, you would be able to see the effect at all times, which is very useful when you are trying to attract the customer.
The overall design is very minimalistic, staying true to Nothing’s design, making it recognizable when among other products, and expressing the company’s vision. The product’s name; “phone (2a) Community Edition” is abbreviated as “phone (2a) CE”. However, the big (2a) text stays the same, as I believe Nothing’s Community is one of the biggest strengths of the company, and therefore this product should not be segregated among the other proprietary products.
These are some of the things that inspired this project… 😉
I also made this short video showcasing the design, I hope you like it!
❄︎☟︎✋︎💧︎ 🏱︎☼︎⚐︎☺︎☜︎👍︎❄︎ 🕈︎✌︎💧︎ ✞︎☜︎☼︎✡︎📪︎ ✞︎☜︎☼︎✡︎ ✋︎☠︎❄︎☜︎☼︎☜︎💧︎❄︎✋︎☠︎☝︎
