benjamais late response !
Agreed, the words are strong. But I don’t totally agree with you, of course positive energy is needed in this forum, but it shoudn’t be at the expense of honesty. The best way to truly help Nothing is to be honest about what we believe is best, so that there can be a discussion around it. Being a supporter isn’t agreeing with every decision and following blindly a marketing department, at the contrary, you are more demanding with the thing you want to succeed. Of course, the investor’s position is something to keep in mind too.
Now, as per Nothing’s keynote, we had only 2 concrete news : Nothing launcher and Nothing phone’s 1 design teasing.
The former is, except design-wise, nothing truly exciting or revolutionary really.
The latter is mysterious, yet untangible.
Why did we need a keynote for this ? a video on social platforms would have been adequate. It would not have triggered as much hype surely, but I think most people who do not particularly care about Nothing weren’t too excited after the keynote.
I mean, it’s all great promises, it’s “we want to make the industry great again”, "we will get to Apple’s level’, and then the only thing we announce is a launcher, seriously ? To my humble and not expert opinion, it seems odd.
Today, first post from the marketing team since then, and it’s again all about design. I love the way Nothing is approaching Phone 1’s design, following ear 1’s path. But still, design is secondary : when I look at my phone on the table, yes I appreciate its design. When I use it, I really don’t care if we can see the componants at the back, I want its functions to help me go throughout my day.
We still don’t have much clue about how Nothing will compete with Apple, which again, is a hell of an argument to make. If nothing’s done to make up with that promise, we will look like fools for sure.
Now, let’s hope for the absolute best for Nothing’s future, and work hard to get to the top !
Let me know what you guys think ! 😄
