Yash Flipkart has pricing advantage and they have better deals consistently, its a fact. (You can make fun but it won’t change the fact) Lot can be attributed to their low seller commission when compared to Amazon India. Here’s an example of “extra” discounts:
Realme M1 Sonic Electric Toothbrush: Amazon India vs Flipkart India Lowest Price
This is just an example from Million others. Flipkart has consistently offered better pricing, maybe in the last few years during BBD sale or otherwise. Add in the huge iPhone 12 series “extra” discounts last year.
Coming to the Co-Branded Credit Card, Flipkart also have one in the form of “Axis Flipkart CC” which is way ahead of ICICI Amazon Pay CC when it comes to benefits.
Core Flipkart Problem is in their fulfillment and Customer Service Policies, that needs to be addressed, hence was the original post. Pricing difference is an advantage for Flipkart, and that’s why they’re striving in the first place.