Stage 4 of The Community Edition Project is now open for submissions!

The product is almost ready. Now it’s time to look at the bigger picture.

The fourth and final stage of The Community Edition Project is all about the marketing campaign. Specifically, we’re looking at the creative direction and visual identity — how we unveil Phone (2a) Community Edition to the world for the very first time.

There are three main components to every new launch campaign:

🎥 Campaign film
🖼️ Key visuals
🗯️ Tag line/messaging

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Your task is to develop an overall treatment for these elements. How would you approach them to get people excited about the launch? What story could you tell? What visuals could you use?

Ear, Ear (a) and Phone (2a) Creative
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Visit nothing.tech to see the full brief and rules for Stage 4. The brief will tell you everything you need to know to make a successful submission. Be sure to read this carefully before making an entry.
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Ear (a) Playbook - Copy
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All valid submissions will be visible in the public gallery once they have been approved. If you have already entered at a previous stage, you can still enter, but submissions for each stage are limited to one per person. Please take your time when creating an entry, as they cannot be edited afterward.

View Stage: 4 Brief

Entries for the Marketing Campaign stage close on 2 August at 5:00pm (BST).

Let us know when you’ve submitted and feel free to share your processes and behind-the-scenes footage here on community, we love to see it!

Best of luck!