I’m excited to share a revolutionary concept that I believe aligns with Nothing.tech’s and cmf by Nothing’s commitment to innovation and pushing boundaries.

I’m thrilled to present the Sideways Watch, a groundbreaking timepiece that reimagines the way we tell time. Our innovative design faces the watch sideways, allowing users to effortlessly glance at the time without needing to rotate their wrist.

Why is the watch facing upwards or some people wear it downwards. On both cases we have to turn our hands almost everytime.

Look at hands when you are holding your phone. We see the side of our hands. Think of every cases. Driving, cooking, giving cheers to the beer, eating, writing, watching a movie on your portable device, standing in a metro, think of everything . Its almost the side we see right?

The advantages of this design are numerous: -

Unconscious time tracking: The Sideways Watch enables users to monitor the time subtly, even when engaged in various activities like reading, driving, or holding a cup of coffee.

Convenience: No need to adjust your wrist or pause your task to check the time.

Comfort: The sideways design reduces wrist strain and provides a more natural way to wear a watch.

We envision the Sideways Watch as a stylish, fashion-forward accessory that complements Nothing.tech’s CMF lineup. Our watch will feature all the functions of a digital watch, minus the smartwatch capabilities, making it an attractive, budget-friendly option for those seeking a unique timepiece.

I’ve attached my design sketches for your review. Please find various angles and views showcasing my vision. While I don’t have 3D modeling capabilities, I’m eager to collaborate with your team to refine and develop this concept. I’m open to feedback and modifications to ensure the Sideways Watch aligns with Nothing.tech’s vision and meets consumer demands.

Key features: - Sideways design for effortless time tracking - Digital watch functionality - Comfortable and ergonomic design - Water-resistant and durable construction - Various strap options for a personalized look