On Saturday 30 September, CMF by Nothing Drops took place in the UK and India: at Nothing Store Soho and Superkicks, Delhi. These were the first chances to pick up CMF by Nothing devices anywhere in the world ahead of the upcoming global release.

@Natalie ✨ and I swung by the London store to catch up with a few familiar faces and to hear the reactions from those trying the products for the first time. When we arrived there was already an impressive queue down the street…a great early indicator that CMF by Nothing has caught some attention!

In the store itself we were met with some great new visuals on the flip dot display, new window vinyls and of course a bright pop of orange from the products on the central play table. The store also arranged a DJ to keep the vibes up whilst customers ex

A big shoutout to everyone we spoke to and props to @MaxSoliman @Anonymous142 and @Ealesy101 for being some of the most ardent regulars to our drops!

If you attended either of the drops, be sure to share your experience below and any pictures you snapped!