Tag Line: Anew. Vision. Message: Shine with Phone (2a)
Phone (2a) was introduced with the tagline Fresh. Eyes. For the Community Edition, I am maintaining the same style by changing ‘Fresh’ to ‘Anew’ and ‘Eyes’ to ‘Vision’- resulting in Anew. Vision. Anew Vision can accompany visuals that emphasize both the glow and other innovative features of the phone. If the campaign aims to highlight the innovative, community-driven aspects of the Phone (2a) while maintaining versatility, “Anew Vision” might be the better choice.
Campaign Film:
Cast: Carl Pei, Rob, Kenta Akasaki & Astrid Vanhuyse (Stage 1 winner- Phosphorescence), Andrés Mateos (Stage 2 winner- Connected Collection), Ian Henry Simmonds (Stage 3 winner- Less is More), and the jury members.
Story:
Carl and Rob stand at the threshold of excitement, discussing the upcoming campaign for the new Phone (2a) Community Edition. Rob guides Carl into a bustling realm filled with preparation and creativity. (The studio beckons, its entrance (door) resembling the award-winning Stage3 packaging design.). Rob opens the studio door with anticipation, revealing the vibrant world within. Inside the Studio: Illuminated by a sea of lights, community members and jury members carefully arrange the Phone (2a) CE on a gracefully curved shelf. A script person hands Carl the phone(2a) CE, detailing the campaign’s narrative. In the background, the cameraman adjusts their equipment near the elegantly arranged shelf. Carl’s eyes fixate on the phone’s screen, captivated by its dynamic wallpaper (Stage 2 winning wallpaper). Carl, Rob, and the team gather near the cameraman, exchanging final words before the shoot begins. The cameraman signals readiness, the camera poised to capture the magic unfolding on the curved shelf. Carl holds the phone, anticipation noticeable as he prepares to introduce the world to the Phone (2a) Community Edition. Suddenly, the studio plunges into darkness as the power cuts out. Carl voices his surprise, wondering what happened. Amidst the darkness, everyone’s attention shifts to the glowing green light emanating from the Phone (2a) CE on the shelf, signaling an unexpected twist. (That point cameraman say action). Carl looks on the phone in hand, it also start glowing. Carl turns towards the camera, his expression filled with awe and excitement. “Anew. Vision.” he declares, showcasing the phone to the camera. “Shine with Phone (2a).” Suddenly, the power comes on and the real phone is captured on the camera. The cameraman calls “cut,” triggering a wave of applause and cheers as the team celebrates a successful shoot. Fade out to reveal the Phone (2a) with the tagline “Anew Vision. Shine with Phone (2a) CE,” symbolizing innovation and community spirit.
This is a community-driven project, focused on a shared mindset. My creativity at this stage involves a community focus. It covers Phosphorescence, Connected Collection, and Less is More. Finally, Anew Vision was formed.
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