Stage 4 of The Community Edition Project is now open for submissions!

The product is almost ready. Now it’s time to look at the bigger picture.

The fourth and final stage of The Community Edition Project is all about the marketing campaign. Specifically, we’re looking at the creative direction and visual identity — how we unveil Phone (2a) Community Edition to the world for the very first time.

There are three main components to every new launch campaign:

  • 🎥 Campaign film

  • 🖼️ Key visuals

  • 🗯️ Tag line/messaging

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Your task is to develop an overall treatment for these elements. How would you approach them to get people excited about the launch? What story could you tell? What visuals could you use?

Ear, Ear (a) and Phone (2a) Creative
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Visit nothing.tech to see the full brief and rules for Stage 4. The brief will tell you everything you need to know to make a successful submission. Be sure to read this carefully before making an entry.
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Ear (a) Playbook - Copy
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All valid submissions will be visible in the public gallery once they have been approved. If you have already entered at a previous stage, you can still enter, but submissions for each stage are limited to one per person. Please take your time when creating an entry, as they cannot be edited afterward.

View Stage: 4 Brief

Entries for the Marketing Campaign stage close on 2 August at 5:00pm (BST).

Let us know when you’ve submitted and feel free to share your processes and behind-the-scenes footage here on community, we love to see it!

Best of luck!

    Related discussions

    So excited for this one… the final piece of the Community Edition puzzle! Can’t wait to read everyone’s treatments in the coming weeks 🤩

    Super excited to see what gets created this time round!

    All three prior stages have been excellent and now to see them come together in the marketing campaign shall be excellent! 🔥

    All the best to those making submissions, I am excited to see what comes out of it 👀

    After completing the three stages, I initially planned to skip the fourth stage, Marketing Campaign. However, upon reading the instructions, I decided to give it a final try and submitted my entry. It is currently awaiting approval. Now, I feel that I have improved significantly by reviewing the community entries from previous competitions—understanding their ideas and how they present concepts has been a valuable experience. I want to thank @Rob ⚡️ and all the community members who have dedicated their valuable time to the success of the Community Edition of Phone (2a). Once my entry is approved, I will share my concept. Stay tuned!

    It’s already final stage !!!! 🔥

    Tag Line: Anew. Vision. Message: Shine with Phone (2a)

    Phone (2a) was introduced with the tagline Fresh. Eyes. For the Community Edition, I am maintaining the same style by changing ‘Fresh’ to ‘Anew’ and ‘Eyes’ to ‘Vision’- resulting in Anew. Vision. Anew Vision can accompany visuals that emphasize both the glow and other innovative features of the phone. If the campaign aims to highlight the innovative, community-driven aspects of the Phone (2a) while maintaining versatility, “Anew Vision” might be the better choice.

    Campaign Film:

    Cast: Carl Pei, Rob, Kenta Akasaki & Astrid Vanhuyse (Stage 1 winner- Phosphorescence), Andrés Mateos (Stage 2 winner- Connected Collection), Ian Henry Simmonds (Stage 3 winner- Less is More), and the jury members.
    Story:
    Carl and Rob stand at the threshold of excitement, discussing the upcoming campaign for the new Phone (2a) Community Edition. Rob guides Carl into a bustling realm filled with preparation and creativity. (The studio beckons, its entrance (door) resembling the award-winning Stage3 packaging design.). Rob opens the studio door with anticipation, revealing the vibrant world within. Inside the Studio: Illuminated by a sea of lights, community members and jury members carefully arrange the Phone (2a) CE on a gracefully curved shelf. A script person hands Carl the phone(2a) CE, detailing the campaign’s narrative. In the background, the cameraman adjusts their equipment near the elegantly arranged shelf. Carl’s eyes fixate on the phone’s screen, captivated by its dynamic wallpaper (Stage 2 winning wallpaper). Carl, Rob, and the team gather near the cameraman, exchanging final words before the shoot begins. The cameraman signals readiness, the camera poised to capture the magic unfolding on the curved shelf. Carl holds the phone, anticipation noticeable as he prepares to introduce the world to the Phone (2a) Community Edition. Suddenly, the studio plunges into darkness as the power cuts out. Carl voices his surprise, wondering what happened. Amidst the darkness, everyone’s attention shifts to the glowing green light emanating from the Phone (2a) CE on the shelf, signaling an unexpected twist. (That point cameraman say action). Carl looks on the phone in hand, it also start glowing. Carl turns towards the camera, his expression filled with awe and excitement. “Anew. Vision.” he declares, showcasing the phone to the camera. “Shine with Phone (2a).” Suddenly, the power comes on and the real phone is captured on the camera. The cameraman calls “cut,” triggering a wave of applause and cheers as the team celebrates a successful shoot. Fade out to reveal the Phone (2a) with the tagline “Anew Vision. Shine with Phone (2a) CE,” symbolizing innovation and community spirit.

    This is a community-driven project, focused on a shared mindset. My creativity at this stage involves a community focus. It covers Phosphorescence, Connected Collection, and Less is More. Finally, Anew Vision was formed.

    ☺

    i love advertisement while my family’s daily shop its mesmorising.

    do this frequent

    Please bring a new feature of video caller ID for nothing I hope you read my comment

    Merged 1 post from New Nothing Product .