Into Glow
Designers: Andrea Fanelli & Emre Kayganaci
Check out our submission: https://community-edition.nothing.tech/gallery/972900/158638/717665709
Inspiration / Moodboard
Our concept combines sleek, materials with neon-green accents and intricate circuitry patterns. Inspired by the mesmerizing glow of bioluminescent jellyfish and the sophisticated allure of digital matrices, our design aims to fit with the inspiration of previous stage winners, but also live within the current NOTHING packaging family
Details
We wanted the packaging to feel consistent with the rest of the products but at the same time to stand out, giving a special (product) experience to the user. Exploring the enigmatic nature of light as a ‘material’ to influence or affect the perception of the users, designing only the packaging but also the experience around it. Considering what it feels like to open and touch the box of this special edition.Involving more than one sense, a packaging that you cannot only see but feel and touch, also in the dark, yet moving away from the obvious execution of glow in the dark.
Process
Designed between London and Milan, the creative process consisted of lots of inspiration, discussion and experiments. We started with some initial ideas and a big moodboard that took shape and became concepts. Some were discarded, while others were refined and iterated several times to reach the final result. Once we decided on the final result, we created our textures by taking elements of lighting in the dark and merging them with Nothing’s dot matrix language.
Finishes and Manufacturing
We made sure that our design is manufacturable with appropriate materials and finishing methods.