Hey Community!

We hope you’ve all been enjoying the CMF by Nothing product launch news and content. Launch time is a very exciting time for us at Nothing, so I thought I’d give you some behind the scenes from the Community Team!

We shot the latest edition of the Community Update video over two days, with the first shoot day happening at Nothing HQ, and the second at Nothing Store Soho. I always love shooting at the store - every corner is on-brand with interesting details to look at!

On day one, we shot the main Community elements, including shoutouts to @RapidZapper and @GowdhamRavichandran, an update on the Community Headlines widget with @Mattia ☀️, and a recap of the Community Edition Project so far with @Rob ⚡️ which included some exclusive behind the scenes clips of the glow in the dark device…

And then on day two, we shot a section on AI with @Walid - I gathered some of the community’s comments on the AI prototype that was shared last month, and had Walid share his thoughts and insights, which was a very fun conversation!

Finally, @Akis took one of our community members, @DmitryNovikov through our new CMF by Nothing lineup, product by product. We got Dmitry’s reactions live on camera and captured their discussions over three hours of shooting! Shoutout to Soho Store Manager @lewis_morfitt for the stunning BTS photography!

I hope you enjoyed these BTS images! If you missed the Q2 Community Update, you can watch it here. And, if you’re in London or Bangalore this week and are excited to get hands-on with our new CMF by Nothing lineup, you can find information about drops events here!

    Related discussions

    Natalie ✨ It’s fair to say this was the most involved and complex Quarterly Update we’ve put together - great work to you for making it happen AND hosting!

    Also thanks to everyone who tuned in! We make these with love <3

      Said it once, and I’ll say it again. You guys crushed the product launch in a community update style, and not live on stage with Carl.

      Natalie, Rob, Akis, and Walid - I woke up very early (4:30am my time) to watch this update and I wasn’t disappointed. Well done. 💙

      Love to see some BTS stuff! Thanks for sharing and this Community Update was a strong mix of the updates we have come to expect from such a video, plus the added spice of CMF Products being launched.

      Just missing our CBO, Rohit. But I look forward to his input once he has had his Board Meeting.

      A great video all round, and lovely to have all three of our Community Team involved 🎊

      Great job to you guys, and thanks for the BTS post too - looks like it was a really complex set up! Also more of you two on screen together in the future please, thanks! 🔥

      I say this every time you deliver us a BTS but I love seeing behind the scenes for all the effort put into these videos! And the style of quarterly update is perfect too - I hope these can continue well into the future