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  • Nothing Store Soho - Grand Opening

Tomorrow, Nothing is breaking new ground. New London ground to be precise.

Nothing Store Soho is coming at a time of exciting acceleration for the brand. Not only have we just celebrated our second birthday, but we’ve also just crossed the 1,000,000 products sold mark.

Our first retail space is a physical expression of everything we stand for. And we’d love to see you there!

Be part of the celebration Saturday 10 December at: 4 Peter Street, Soho, London, W1F 0AD. From 11:30 am.

There’s more. To mark the occasion, we’re dropping limited edition #the100 units of Ear (stick). Exclusively in-store. Laser engraved 1-100. While stocks last.

  • We’re open:

    Mon - Sat: 10:00 - 19:00

    Sun: 12:00 - 18:00

If you make it down on Saturday, be sure to share some photos in the thread below!

    Related discussions

    The store design looks as awesome as the products!! Can’t wait to visit in person next time I’m in London. The interior designers really did a great job!!

    Rob ⚡️ Looks great! Congratulations to the team!

    Btw, how did you get Sam Bankman-Fried to pose for the art on the wall? I think there are a few people interested in knowing his whereabouts :p

      I have not been active in the community for a long time, which I regret considering how amazing everyone is that I meet. But I had to check out the grand opening and get the limited edition Ear (stick)! I am now a happy owner of two #the100 items 😃

      Congrats to Nothing for the milestone!

      Also great to meet you again @Rob ⚡️

      7 days later
      Rob ⚡️ unstickied the discussion .
      11 days later

      Rob ⚡️ It was amazing to meet and chat with you and even more amazing to be 1st for Nothing! haha It was a cold day and despite freezing and being earlier than I probably needed to be it was just a great break and fantastic to meet some of the community like yourself, Julie @MaxSoliman and host others.

        10 days later

        Anonymous142

        I received an email yesterday for the Ear Stick 100 drop merch.
        In the case that someone is still unsure about how to get the free merch, check your email. All details are there 👍

            MaxSoliman yep, had email last week and if all goes well should be shopping out day. Keep eyes peeled on your post