I’m from a rather rural area of Spain, and I was surprised to see that two guys that I know have the Phone (2), and another one had the Phone (1). I also know another person who has the Nothing Ear, but I think that’s more common.
Moreover, I once saw a German guy on a plane with a Phone (1).
When people see my phone, most of them think I have a case with lights (I saw somewhere that this was rather common) but some others also recognized the phone as a Nothing
Overall, I think it’s more like a niche brand for tech enthusiastic people