Am I the only one thinking this? First, Nothing released the Phone (2a), followed by the Phone (2a Plus), then came the limited-edition models, CMF devices, and the Community Edition Phone (2a Plus). After launching their flagship Phone (2), it feels like Nothingās strategy has been to rapidly expand their user base by introducing more affordable options. As a Phone (2) owner, I can see how this move seems aimed at connecting with a larger audience in a short amount of time. The ultimate goal appears to be creating a strong foundation of users so that when the Phone (3) is released, it can make a massive impact on the market.
I think this strategy makes a lot of sense for a brand like Nothing. By initially focusing on premium users with the Phone (2), they established credibility as a serious competitor in the industry. The release of budget-friendly models like the 2a series and the CMF line helps them reach new markets and appeal to a broader audience.