Nothing needs to step up its game in expressing creativity through videos. The Phone 3a launch felt dull, and Nothing OS 3 lacked excitement. However, Essential Space and the way customized presents are delivered are truly mind-blowing.
Instead of relying solely on “X” for promotion, Nothing should expand to Instagram and Facebook with engaging, creative videos. Many users, including my friends, are unaware of key features—like the call recording widget that works with WhatsApp and Instagram calls—simply because they aren’t being highlighted.
Around 70% of users don’t even realize what Nothing is offering. Instead of just focusing on design, Nothing should showcase its unique UI features through videos, ensuring more people talk about and use them.