Today, the Nothing store turned 1 year old, and we celebrated its birthday in style. With Nothing balloons and cupcakes, live DJs playing instore, and amazing cold brew coffee provided by Solo Coffee, we brought the party to Peter Street.
Our store’s birthday coincides with the launch of Nothing Apparel Drop 1 - including our lab coat and cap - which our guests got to try on throughout the day! We also got to see our brand new tote bags (with an inside zip pocket!) For the first time, expertly modelled here by @obakesan.
We had a lot of fun welcoming back our returning visitors and community members, and, after a couple of rounds of handing out flyers in the streets of Soho, lots of first-time visitors! We gave out lots of goodie bags full of Nothing stickers, lanyards, coasters and Solo Coffee shots, plus Nothing cupcakes made in South London.
Here’s to another year of Nothing Store Soho. What would you like to see from the space in 2024? Leave a comment and let us know!