On the 3rd of October, Nothing took over Protein Studios in East London with streetwear brand SCRT for the launch of the Museum of Science Fiction.
This was my first week working at Nothing and honestly, there couldn’t have been a better introduction to what the brand is all about.
The collaboration blurred the lines between tech, fashion, and art, exactly where both brands feel most at home. SCRT’s AW25 collection sat alongside our latest devices, including Phone (3), Headphone (1) and Ear (3), all reimagined within a co-branded gallery space that looked straight out of a futuristic daydream.
By the time the doors opened, the line outside was already wrapping around the block. Inside, over 400 influential guests from across music, fashion and design showed up, from Joy Crookes and Noxz to creatives like Prince Gyasi and Tara Martin. The space buzzed with that kind of energy you can’t fake, where everyone was discovering and connecting with each other.
Over the weekend, more than 2,300 people came through, exploring the products and getting hand on experience. The collaboration felt natural and a little bit surreal. From the limited-edition shirt drop to the Nothing Gift Store pop-up, every corner had something to discover.
For us, this wasn’t just a launch, it was a reflection of what Nothing stands for: living at the intersection of design, art and fashion. A place where technology isn’t just functional, but part of culture and collaborations like this make that vision tangible.
Which brand do you think we should collaborate with for our next event? 👀
