It seems recently that Nothing appears to have possibly changed theirs target market. From people that liked them due to design and clean software to now more towards the average consumer that won’t notice/care about ads and bloatware as they have likely already bought other phones with that and think that’s “just how it is”.
Of course there are still elements of Nothing that do lean towards design conscious people but the small hints we have so far suggest that an internal change has happened even if not loads has yet been changed on the outside.
This possible shift only became apparent fully to me with their new awful app pop up suggestions. Lock glimpse and the preinstalled apps are fairly ok with me as both were done relatively tastefully and lock glimpse is off by default anyway now but this weird “aura app services” is super strange. I almost didn’t believe it at first. I understand money needs to come from somewhere but I don’t think this is the way to do it as it is directly corrupting their core identity.
Most won’t agree with me here or like this point but one way they could potentially remove this bloatware and still make money would be to require a small subscription for advanced essential space features or something similar. Or even just charge like £10-20 more per device as surely they can’t be making thaaaat much from this bloat campaign. Then hopefully that’ll clean up the software and it can get back to the Nothing that wants to challenge Apple eventually.
Anyone else noticing this shift? Not saying it’s huge but I at least a small change has happened. Of course it’s natural for a company to change but in this case the change appears to be a 180 on some things.
