"I’ve been watching the videos on the channel where the team builds those insane custom 1-of-1 units for YouTubers. They look incredible, but it got me thinking why should only the big creators get to build their dream device?
That’s the core of a concept I’ve been working on called ‘Coda’ (a modular blueprint). Imagine if CMF took that ‘custom build’ energy and democratized it. I don’t just mean swapping a backplate, but actually letting us mix and match functional modules to build a device that is uniquely ours.
Especially for our generation, the biggest flex is being unique. We don’t want to look like clones holding the same rectangle as everyone else. If you let us build our own unique devices, you don’t even need a marketing budget. We would show them off to everyone naturally. The product becomes the ad. No gimmicks, just the win,
