I think Amazon get it right pretty well, we now consider Amazon as the one-stop-shop for most things in our life but the integration of many things into them is what makes the tech ecosystem amazing.
Think about the home devices you now run off Alexa (which is Amazon owned), you can control entire light switches, wifi spots, doorbells and security cameras. All of this is linked to your Amazon account.
Think about shopping, obviously traditionally there was the Amazon website but they are starting to roll out Amazon Go which again, is completely controlled via your account with them and the Amazon app.
There are also all of the other streaming capabilities (Prime Video, Prime Reading, Prime Gaming etc.) which are all linked to your sole Amazon account.
How does this link to Nothing? Well, the basis here is to have a real link between the product(s) and the user account. Essentially, our user account should be the home for all of Nothing’s products and have a single Nothing app that can combine all of it into (1) (excuse the intended pun there). Of course, at the moment there aren’t enough products to make sense for a single app, but that’s potentially where the future could be?
