RichardM.Burson Nice observation, but let’s see. Using animals and birds in brand work is seen in the past as well @Louis ☕️
Picking a clue from recent Lew Later episode about a Canada telecom brand using animals in their marketing. Telus is using animals in its marketing campaigns for last many years. One article says “Companies like Telus use animals in their marketing in an attempt to shift appearances to a more compassionate and friendly experience. These award-winning campaigns create an emotional connection to the consumer as they personify these cute critters.” Link
While it had its positives, Telus once also sae heat from PETA on using animals as actors. Post that, Telus has shifted from capturing animals only in their natural habitation, not as actors in studio. Link
Atleast for Nothing, I am pretty sure that these birds are CGI, so should not be an issue. These definitely looks unique 😀 like phone1 & ear1.