Hi everyone,
Not sure how you guys feel about this, but since I’m currently experiencing the end of life of my old Airpods gen 1, I keep wondering if most companies have been taking the right approach about earphones, and if this is really the right way to do it. 🙁
Currently, most TWS are built in a way where you simply can’t replace their batteries, and that basically means that the minute you start using them, you are activating that final countdown that day by day, will take all the life those battery cells have to offer. It’s not really a matter of programmed obsolescence to the battery itself, it’s just a matter of physics, with current tech, batteries simply can’t last forever.
But if we take a look at the entire product and not just the batteries, then for the programmed obsolescence theory defenders it does ring some big red alarms. Since you are basically buying something that has an expiration date pretty well defined, and there isn’t much you can do against it. With some extra care you can indeed improve those longevity numbers a bit, but nevertheless death is always not that far away. 🙁
For my airpods that touch of death came after two and a half years, and now they’re basically just a fancy paperweight, since they can’t last for more than 10 min per use. Does that sound a fair deal to you guys? To me, definitely not, and I really think companies should make an effort to change this trend. From an environmental and economical point of view, we are really doing a terrible deal everytime we buy a new pair of TWS with this sort of preannounced obsolescence.
So what should companies do to change this? And how can we, as future clients, help change this? Would love to hear your thoughts on this, and in what ways companies could stand out and help shape a better future for the TWS tech.
Apple seems to have been focusing on some AI tricks to help increase the longevity of their airpods, by trying to guess when they need to be fully charged or not, and that way improving the battery longevity. Does this sound enough, or there are a lot more things that can be done?
Personally I think the ideal step any company wanting to stand out in this area could do, would be allowing the battery replacement without much hussle. But that does come with the necessary design equation to be solved as well, because having a bigger product just because the battery replacement will be easier can be something that not everyone will be willing to accept.
Other than that, I think there are some great opportunities to explore, like for example some sort of official replacement program when the earphones come to their end of life. Just look at what some new companies like Podswap are doing, and you can clearly see that if done directly by the OEM it could be a great way for the company to stand out.
Being Nothing a newcomer in the tech world, new ways to stand out in a sea of earphones OEM’s is always important, and what better way to do it, than to focus also on the environmental sustainability side of the product. 😉
TLDR - Wireless earphones aren’t built to last, what can Nothing do to change that trend?