did you like how nothing promoted phone(1)? their campaign was very unusual but for me very effective.
Nothing Event: The truth
they first revealed that they were working on the phone reviling that strange picture, that we discovered was the glyph interface.
the spoiler
a month before the keynote they revealed the design of the phone avoiding any leak, great strategy!
Nothing Event. Return to instinct
it was a strange but fantastic event because:
- we already know some specs and the design of the phone so the biggest part was already revealed.
- the event didn’t start whit some cinematography opening(like apple) but whit Carl Pei the founder of nothing sitting in a restaurant talking directly to us about the phone and the mission behind it.
- Carl talked directly to us about his impressions on the phone without any filter, and I very much appreciated it.
- revealing that all event was recorded by the phone( 1)!! it was a surprising moment in the speech
I really liked this type of communication that nothing had whit us, that is very different and honest.
what are your impressions?
