While most of us are still waiting for the ear (1) to be shipped or delivered, the rumor mill doesn’t show any signs of slowing down. This morning, Mukul Sharma, turned to his Twitter account to mention that Nothing is working to release a power bank.
The details are naturally scarce at the moment, but Sharma adds that “in all likelihood”, the new product will allegedly be called power (1).
It is not mentioned when the power bank will be released nor how much it will cost. However, prior to this leak it was alluded that the company will announce a new product before 2021 is over.
While it is true that it’s just a rumor for now - please do take it with a pinch of salt - I don’t think that Sharma would share something out of thin air to his 222,000 followers.
At first, I found it strange that the company is going to release something as trivial as a power bank, but it actually makes sense. Nothing will get another round of press, another round of generating buzz around a product that will have to be inexpensive, therefore tempting even more people to spend their money and get invested in their culture.
After the ear (1) and the alleged power (1), it’s clear to me that Nothing is planting the seeds, making its name well-known before releasing something that will give people pause before opening their wallets. When that moment comes, if you are happy with the products you have bought so far, you will likely give them a vote of confidence.
If the next product is indeed the power (1), are you interested in checking it out? The possibilities with a transparent design are enticing from the get-go.