Let me tell you what will happen next.
- Over the next six months, consumers will observe quietly, waiting to see how their favorite brand responds. Many loyal users will feel let down, shaking their heads at how things have unfolded. Yet, despite their disappointment, they’ll likely continue purchasing the next device.
- Meanwhile, users of other brands already accustomed to bloatware and similar features will begin to consider Nothing as a viable alternative, especially if the performance and feedback remain positive. For them, this shift may feel familiar, not disruptive.
- As a result, Nothing’s sales are likely to surge over the next three years. The very features that once drew criticism, bloatware and intrusive additions, will gradually become normalized, even in flagship models.
- Fast forward three years: disillusioned users will seek alternatives, only to find that competing brands are either inferior or significantly more expensive. Eventually, a new company will emerge with a fresh, unique offering, and the cycle will repeat.
The takeaway is sobering: brand loyalty often feels like a one-sided commitment. Companies that once stood for transparency and user-first values can reverse course without hesitation. If cost-cutting means abandoning core promises, then the brand has fundamentally failed its users.
It’s disheartening to witness a brand transition from being admired to being criticized.
Final thought:
If Nothing once promised to avoid bloatware and is now introducing it, what’s stopping them from bringing it to their flagship devices next? They claim they won’t but based on recent actions, the odds of that happening seem almost certain.
@Carl @Akis
