When Nothing showed up, it felt like holding a piece of raw coal — ugly, different, but full of promise. The whole idea was that with enough heat and pressure, it’d turn into a diamond. Clean, rare, and sharp enough to cut through the noise.
That’s what most of us believed in.
Lately though, it feels like the heat’s been turned up for the wrong reasons.
Between the OS betas, the “not ads but kinda ads” lock-screen thing, and some shaky choices, the community’s split right down the middle.
On one side, you’ve got the true critics. The ones pointing out real issues — bugs that have been around since OS 2.x, laggy betas, battery drain, UI quirks that never quite get ironed out. These people love the brand enough to be pissed. They don’t want Nothing to fail, they just want it to finally become what it promised.
Then there’s the other side — the fanboys. The loyal ones who defend every move like it’s holy scripture. “Be patient,” they say. “It’s a young company.” And yeah, they’re not wrong. But that’s the thing: sometimes “being patient” just means letting small issues pile up until they’re too big to fix.
I get both sides. Criticism in this community often comes out harsh because if you say it gently, it gets ignored. You’ve got to shout a bit to be heard over the marketing noise. But even shouting, people just label you negative.
And the truth is, Nothing’s in a tough spot. Sales haven’t exactly exploded, and a company’s got to make money to keep the lights on. Investors want numbers, not ideals. That’s pressure — and pressure changes people, just like it changes coal. But the direction of that change depends on how the brand handles it.
A diamond or just burnt coal.
I still want to believe this brand can pull it off. They’ve got design, identity, soul — all the things the big brands lost years ago. But if Nothing wants to be more than hype, it’s time to listen to the hard voices, not just the loud ones.
The critics aren’t the problem. They’re the pressure that makes the diamond 💎
