craigclough From my perspective, or the way I see it, it’s the result of several factors that have radicalized users who call themselves mobile tech fans. Nothing burst onto the scene with a distinctive stylistic identity and policies unconventional enough to build a fiercely loyal fanbase. A fanbase that fell in love with the company’s early defining traits: the Ndot typeface, the UI design, the first glyphs… Once they grew attached to these elements, any shift that strays away from them is perceived negatively.
If it were up to those fans, every Nothing phone would look just like the previous one, only with incremental improvements. However, Nothing never defined itself that way; it has always prioritized moving away from its own concepts if that’s what it takes to keep technology fun.
Much of this feedback comes from regions where people express their identities online through the technology they use, so changes in their consumer products affect them on an emotional level. This can be clearly seen in the tone and intensity of their responses.
That’s why I wouldn’t be particularly concerned about the company’s current direction.
