LOEWE is a globally recognized luxury brand with a remarkable balance of heritage and innovation. I believe this partnership could become a powerful force in pushing the nothing brand forward in every direction.
In particular, I am confident it could help articulate the language of the apparel category more clearly, and allow for a more elegant development of digital devices centered around the smartphone as a hub — whether that be rings, glasses, or entirely new forms of products.
With that in mind, I have two questions:
How do you personally see the nothing brand today?
And, within what you are able to share, what would be the first area or project you would want to focus on as the new Design Chief?
