SteveW
Interesting discussion, thank you!
I believe that words are the first contact we have with a product, and they can have even more power than an image in some situations.
Talking about an online environment, words are the presentation letter of pretty much everything and consumers, generally, will be more likely to click in a “catchy” name than in a standard/complex/numeric denomination.
It’s all a matter of psychology. If you feel identified somehow with a product, you’ll be more likely to buy it; be it the colors, the design, the values of the company, the name, etc.
Some years ago, I heard an interview on the radio of a person who had only one job: naming products and brands. He explained how he turned upside down the profits of companies that were in red numbers and how just by changing the name, they sky rocketed. Names can be so simple, yet so powerful.
All this to say that, to me, names can play a role, but won’t condition the buy of anything just because of them.
Now imagine this: you see an incredible device/accessory that you love but for any reason you don’t buy it when you discover it. Some time after you remember the image of the product, it is vivid in your mind, though you are not able to remember the name.
Wouldn’t it have been different if the product/brand had a different name?
