Disagree. It don’t need it’s own identity like you’re talking about. Look at OnePlus, it used pretty much stock Android and then went on with ColorOS to have it’s own identity? How’s OnePlus doing now compared to it’s early days? When Carl Pei said want to start Nothing, it was about to get back to his OnePlus original direction.
Nothing is new company, as even the reply above me said also. Do you know, despite being new company, their mid range phone 2a (nfc) and CMF Phone 1 (no nfc) sold well. So they are in the right direction. Improvements needed, not change of direction.
Xiaomi went global only with their Mi3, and that also I think less available country than Phone 1. Xiaomi’s Mi4 also didn’t get released in some countries that got limited release of Mi3.