OviGarry
Nothing phone 2 - Great device that never got its full potential unlocked.
Let’s dive into a journey of promises & hype how loyal users were left behind
1. Nothing Phone 1 — A Bold Start (2022) (purchased)
Nothing’s debut smartphone made waves.
✅ Unique design (Glyph)
✅ Clean, near-stock OS
✅ A breath of fresh air in a saturated market
It created a cult following.
Users felt part of something different.
2. Then Came Nothing Phone 2 (2023)—The Flagship or successor (first sale purchased)
The NP2 was positioned as the brand’s TRUE flagship.
⚡ Snapdragon 8+ Gen 1
⚡ Bigger battery, better screen
⚡ Higher price point
Loyal fans upgraded. Expectations were high. The brand promised premium experience.
3. But Sales Didn’t Meet Expectations
Despite flagship hardware and software, NP2 sales underwhelmed.
And here’s where things started to shift.
🔁 Enter: Nothing Phone 2a (2024) (not purchased instead bought Ear a)
A budget model. Smart move for volume, but…
It diluted the premium image built with NP1 and NP2.
4. Shift in Focus: From Quality to Quantity
Nothing saw success with the 2a and doubled down:
👉 2a Plus
👉 CMF (budget ecosystem brand)
👉 India-first launches
Meanwhile, NP2 users? Forgotten.
5. Nothing Phone 3 — A Delayed Letdown (2025)
Expected in 2024, launched in mid-2025.
Marketed as the “real flagship,” but…
📉 Hardware = 2024 tier
📈 Price = 2025 flagship
If NP3 launched in 2024, it could’ve been a true leap. In 2025? Outdated.
6. NP2: The Neglected Flagship
Despite having solid hardware, NP2 was never properly optimized.
❌ No deep tuning for performance
❌ CPU throttling issues
❌ Battery and camera complaints
❌ OS updates felt like formalities
- All while users always asked for just BATTERY, CAMERA, and PERFORMANCE FIXES (Cpu throttle).
7. OS as a Distraction
Nothing OS is great. Clean, unique, minimal bloat.
But the brand used it as a shield to cover up deeper flaws like many features in other brands which come out of box !
for e.g. - they add hotspot manager and start shouting and maintaining change log by saying we worked very hard to add this feature like other example like Gallery they took you all knw this … NP2 wAS always least PREFRENCE!
Meanwhile, competitors offered:
➡️ Better cameras
➡️ More refined software
➡️ Aggressive pricing
8. The Final Blow and most important — Price Cuts & No Loyalty
Early NP2 buyers paid a premium.( Early buyer know the pain)
Soon after:
💸 Massive price cuts
💔 No extra care, no loyalty offers
🛑 No serious tuning or updates to redeem that experience
For PERSONALLY me That particularly hurt the most. ☝🏻
9. Now CMF & Compromise
CMF is aggressively pushed in India.
Mid-range market? ✅
Affordable? ✅
But signs are clear:
⚠️ Ads incoming in future ( mark my words)
⚠️ No more clean stock OS
⚠️ Just another “budget” player
The problem isn’t not of vision and growth!
The problem is leaving behind Us who got NP1 ,NP2 , Ear (2024)
I feel like 💔 The uniqueness is fading.
10. A Brand From bold beginnings to being part of the crowd.
Nothing used to stand out.
Nothing began with a mission to challenge norms.
Today, it feels more like they’re adapting to them. 💔
Now: The Big Picture… Where Nothing Stands Now??
🚨 Roadmap = safe bets
🚨 Product positioning = mainstream
➡️ Focus shifted from uniqueness to mass appeal
➡️ Flagship identity blurred
➡️ Early users feel unheard (☝🏻)
Trust me this is called betrayal and it was silent & strategic…
I’ve my right to express my opinion what i felt , nothing wrong in expressing the emotions out .
It is what it is now feels like ,If you’ve been a Nothing fan, especially from NP1 or NP2 - this probably hits you …
✓ Even after all this tragedy,i still want and root this brand to grow to achieve the greater heights….i see the potential also they should at least compensate especially NP1 and NP2 with an additional major OS update to help regain users’ trust and loyalty… They could offer it as a gesture of goodwill… ✓ ||