Banned-User
I actually dont mind Nothing venturing into different price classes. Trying out new things is what I think makes Nothing special - being differentiating. Why not try to appeal to users of top-line Samsungs, etc.?If you look at economic models, especially Hotelling’s Law from industrial organization, it actually supports this move. When firms compete, they have two main choices: they can either become very similar to maximize the shared market (minimum differentiation i.e. Apple and Samsung looking so similar), so, if there’s price competition, they actually want to stand out as much as possible: maximum differentiation.
The idea is that when products are more differentiated (features, design, or even price) it actually softens head-to-head price wars. In this case, Nothing moving to a higher price tier isn’t just about charging more; it’s about placing themselves in a unique spot on the “map” of tech offerings. This benefits them because it means less direct competition, and it also benefits users who are looking for something truly new, not just another phone. Plus, by taking the risk to offer something innovative at a higher price, they can potentially justify it with cool new features that you wouldn’t expect at lower prices. At least I hope they are not just pushing prices for no reason..
If everyone just stays in the middle, copying one another, you get bland products and lots of brutal price wars. Them being bold and aiming for the edges is exactly how a company like Nothing can grow (and gives us as consumers more real choice)
