Hello India Community, we are bringing you an exciting opportunity to showcase your creativity and design a limited-edition shoe in collaboration with CMF by Nothing and Gully Labs , an Indian sneaker design house and have a chance to win exciting prizes & opportunities.

We are now giving you a chance to translate the CMF Phone 2 Pro’s standout design, subtle material cues, distinctive colours and textures into an original footwear design. The winning designer will have the incredible opportunity to collaborate with CMF by Nothing and Gully Labs to develop a limited-edition footwear line inspired by their winning design and access to the entire CMF by Nothing product line for a year, INR 50,000 cash prize and much more.
To participate, you need to:
Post a reel on Instagram showcasing your shoe design or a detailed design mockup (posting account to be public).
Follow and tag @cmf.tech and @gullylabs in your post.
Use the official hashtag: #DesignCMFKicks
In your caption, briefly describe how the CMF Phone 2 Pro’s look and feel inspired your creation.
Here’s the Gully Number 001 silhouette that is to be used as a base for your creative interpretations.
Deadline: Aug 31, 2025
Important T&Cs
This Challenge is open exclusively to legal residents of India.
Participants must be at least 18 years of age or have the express consent of a parent or legal guardian
Multiple entries are permitted per participant.
Winners will be notified via Instagram Direct Message (DM) to the account used for submission within a reasonable timeframe after the Deadline. Winners must respond within 7 days of initial notification to claim their prize. Failure to respond within this period may result in disqualification and the selection of an alternate winner.
For more information & detailed terms and conditions
https://in.nothing.tech/pages/cmfxgullylabs-design-cmf-kicks