On Saturday I went down to the Nothing Store in Soho, London to see #THE100 Drop and get my hands on the Phone(2a)! I arrived ~10 am to space #5 in the queue and quickly got chatting to those there before me! #1 was a chap by the Discord name of “Butters” (I believe that’s what he said), who had travelled from Swansea to secure his place in line! I love that dedication 💓

Not long after I arrived, the wonderful @Ealesy101 made an early appearance for a good catch-up in eagerness for the big launch day! Always a delight to see you and we need to grab a drink soon 🍻

At 11 am, the store opened its doors for customers who were after the new CMF products, or to go downstairs for the photoshoot with Phone(2a). However, any entrants would rejoin the ever-growing queue from the back, not taking the risk myself, I waited, but Ryan popped in to get a photo and might share it below! Harvey and Louis from the store kept popping out into the queue, checking in with everyone and fueling the anticipation by showing off the differences between White and Milk Phone(2a)s

@Allelujah was next to say hey! Bringing the chaos of Dynamite to the line, which after some reviews I had heard, I was excited to try! ☕️ The zero-sugar version was surprisingly pleasant to drink considering its caffeine content which was much needed in line! Thanks man!

Chris and Rob soon made an appearance, unfortunately, I didn’t grab many photos of either, but I did get this snap of Rob proudly showing off his Mew along with the Summoning sticker given to him by the community! This really brought a smile to everyone’s face and anyone in the discord will know the power of this summoning circle!

(Editted) - I totally forgot to mention I met @Anonymous142 again as well! After a tooth extract this legend still made the drop and had an awesome pair of glasses which were totally true to the “Fresh Eyes” ethos!

Around 12pm, everything started ramping up, more of the team appeared, the queue had started to draw attention from the public eyes and before I knew it, spray paint was out on Fresh Eyes shirts! I was fortunate to get number 1 which matched my hoodie and I did quickly change into it once the paint was dry!

Next up was the store! Seeing the products and getting my order in! I also picked up a jumper while in store and the time flew by while there! There was a photo booth, ice cream and so many members of the community and team to meet, it was a whirlwind, but a lot of fun. I was fortunate enough to hop into a photo with @Derren and Carl which was a delight!

I’m sure I’ve missed loads from the day and I cannot wait for the next event I can get to, but I’d love to hear everyone else’s stories below! A huge shout-out to everyone who I met that day, every team member brought brilliant energy and every community member was a joy to talk to.

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Great recap! Always great to hear about the drops and the community coming together. Big up Butters making the journey from Swansea, and grabbing #1 spot too 🎉

Thanks for sharing the pics also, sad to have missed out but hopefully next time, I’ll be there.🫶🏻

Thanks for taking the time to do a write up! thoroughly enjoyed reading it.

By the time we arrived it had just hit 1pm, we turned onto Peter Street just as the crowd started cheering. The energy was so high and it was great to see so many people come together for the drop. I really hope events like this continue well into the future.

While i didn’t grab any ice cream or a shirt i did get to meet some great people and got some great photo opportunities as seen above.

Here’s to the next one!

The drops experience is truly a unique one, awesome read and glad you enjoyed 🔥

Such a nice write-up, looks like the vibe was amazing and you had some fun activities! Missed you all but gave the London drops (and Barcelona and Berlin) a shoutout in Mumbai, which was happening simultaneously!

A beautiful write-up, Dyl! Always a pleasure to see you and Gee and it was great fun spending most of the line-time chatting away! ❤

Very happy to have been able to attend the preamble for the Drop, unfortunately other commitments meant I had to leave around 12:30, before the festivities really got going. It was lovely to soak in the vibes, speak to the Community, such as Dyl, Alex, Tor, Chris, Rob and other team members such as Harvey, Lewis and John.

As previously mentioned, I ventured into the store shortly after the doors opened at 11:00. The set-up was in full swing, new CMF products on show, managed to get glimpses of CMF Buds and Neckband Pro, they look great and the Neckband Pro is enticing…maybe on my next Store visit? 👀

Also saw the reason everyone was there, the Phone (2a), I was familiar with most of the device, having tested it for over two months, review can be read here!
Lewis, the Store Manager was showcasing the (2a) in its glory, I was able to see all colourways, pictured are White vs Milk, then Milk vs Black.

Whilst in the store, I purchased a 1.8m USB-C cable, I have had my eyes on the extra length for a while! Then me and my fiancée ventured downstairs and utilised the Photo area. It was a good set-up, a soft light box, clean backdrop and a photographer with Phone (2a) in hand. A few snaps later and a preferred image chosen, the image was printed in front of us and we walked away with a lovely Fresh Eyes souvenir!

This was my fifth drop I have attended and my fourth at the Soho Store, each time the line increases and the energy builds. I am super excited for future drops and when it next comes to a product I wish to purchase, I shall be vying for Number One in the Queue! Hoping to actually attend for the entire day 🤞🏼

    Nice post man, I’m glad you did it so we can add some amazing (silly) photos 😂

    A bit late to the party as always.. I ended up at the London Shop around 11 and was already quite far in the queue. I was the 9th person to get the Black 2a.

    Here are some of my favourite photos:

    It was such a fun gathering with many of our community members and more. I also enjoyed having a chat with Carl and Joseph about design, the future of AI and manufacturing.

    Rob ⚡️ £5 if you print and hang it on a wall inside your house 😂

    Can’t wait and see how the next drop will be, I’ll call dibs already on any Nothing camping gear 😂

      Didn’t feel that I wasn’t there. Good read! Hope to be there for the next one. Love the pictures 😍