Leaks

Rob ⚡️

Hey Community,

It seems that the tech industry is plagued with leaks these days, whether planned or unintentional - most devices launch with many of their key details already revealed.

Tech fans have become used to specs, images, and even full unboxings becoming available before a device is shown off for the “first time”.

So what do you think about leaks? Do you hunt them out/engage with them? Do you only trust particular sources?

And most importantly, what effect do you think leaks might have on a new company like Nothing?

(To be clear I don’t want actual leaks to be shared here, I just want to know your thoughts on them)

I’m interested to hear your thoughts!

Louis ☕️

Rob ⚡️ Honestly, I used to love hunting for leaks, especially around my local supermarket… insert laughing

For real though, probably like 10 years ago I used to like hunting for leaks you know, back when it was really impossible to find stuff, and then you’d be instantly surprised at the launches. However, as time went on and leaks became more ‘normal’, I completely lost interest in it as it killed any hype, and destroyed the purpose of launch events (in the sense that you wouldn’t have any new information to look forward to) and that most of what I was reading was just fabricated bull.

Rob ⚡️ And most importantly, what effect do you think leaks might have on a new company like Nothing?

I think it can work in both ways. Nothing hasn’t got a current legacy when it comes to their products - ear(1) was the first product and only buds, phone (1) will be the first phone etc. So leaking information might help the hype and interest, not forgetting the press when they pick up on little nuggets. On the other hand, leaking information might come at the detriment of the company if factual leaks get out there, in return killing the impact that the launch has because there’s nothing to look forward to.

Sib64

Rob ⚡️

Then, as far as I’m concerned, I don’t pay much attention to leaks, except if they come from well-known people in the industry, and even then, for me, there’s always a personal part in what is revealed

Rob ⚡️ And most importantly, what effect do you think leaks might have on a new company like Nothing?

I think that leaks should happen, they should be regulated and organised by Nothing, sparingly, so as to make future (potential) buyers more attracted.
Revealing certain elements, technical data does no harm and only keeps the hype going.

Not revealing anything can have the opposite effect, especially since this is Nothing’s first smartphone. That the pressure rises and that some may be disappointed when they see the product and go elsewhere, and never come back disappointed by the way the product was brought and by the product because they had high hopes for it.

I think that members who go or have gone to business schools know better how to do this.
For my part, this is just an opinion of an average user who has been navigating the Android scene since almost the beginning (~Sept 2009 - with my 1st Androphone - HTC HERO)

Court

I know there’s a business for leaks but for me personally I’ll look at them and read about them but I never take it to heart. Even someone like Jon Prosser who’s usually is correct I still just look at his leaks as his ideas.

Most leaks are just peoples renders they make. Only leaks or info I actually read into are the ones that come from real world/life images.

Pyrodox

Leakes have become a tool for marketing. Free advertisement tricks. Big companies rely on this to keep the hype going. It’s a good strategy wouldn’t say it’s a bad idea. The products are getting boring and repetitive, companies are going for the so-called “leak marketing strategy”.

Let’s take the pixel watch incident recently, who leaves the prototype in a restaurant. And why will you take it if it’s a product that hasn’t been released? There is no security check? I wasn’t allowed to have an unofficial USB memory stick while entering the office. so it’s just to create hype.

Leakes used to be fun, when leaked images used to appear the companies used to try to change and come up with better ones based on the reaction of the crowd. Now leaked images and the actual product is always the same.