Community Insight: Thoughts on Including Product Launches in Quarterly Updates.

RohitPakalapati

Hey Community,

I hope you’re all doing well!

I wanted to know your views on the most recent quarterly community update (Q1 2024), specifically regarding the inclusion of product launches. This is something new that the team has tried, and I’m eager to hear your thoughts on it.

Your feedback is really important as the format of the community updates continues to evolve. I’d love to hear your views and any suggestions you might have for the team.

Looking forward to your views!

Rob ⚡️

RohitPakalapati I look forward to the feedback on this one!

CyanWarrior

RohitPakalapati

Well, I am really happy with what Nothing is trying to do in Q1 of 2024

Actually, Nothing is bringing more colors to their products and focusing on the community feedback as well as not just increasing portfolio but with very good product

Also, You can’t forget CMF. It’s a sub-brand but then also they are focusing on it as well. Their new products CMF Neckband Pro and CMF Buds are really good Product. CMF would be a good product

Now, they have made trust on them

Really doing great!!!!!

Kastello

RohitPakalapati I like the idea of experementing with those updates. But for me a Community Update is no Community Update if it’s basically just a product launch. Your part for example came X days after the Community Update which is a bit confusing. Also the former Community Updates had more insights from Jillian (besides announcing a new product), Tim (etc) for example.

So for me a Product Launch is no Community Update and it should stay separated or be a big Update where new Products get announced together with updates from other departements especially from you.

roman1

yeah I think it’s a good idea then we get a better understanding of when to expect new products rather than just a totally random date like other launches.

RohitPakalapati

Kastello Derren Billy Ealesy101 Thank you so much for sharing these strong opinions. I have a similar perspective, and it’s true that it’s slightly confusing because, as a community, we have already become accustomed to these quarterly updates. There’s another discussion suggesting it’s a good idea because people can now expect when new products will be released. However, this isn’t entirely accurate since we can’t be certain we’ll get products every quarter.

I also agree with your opinion that the previous updates felt more in line with Nothing’s unique style, and no other company is doing something like this. Moreover, after watching the last community update live, I observed two things. First, it can deviate from the purpose of a product launch event and actually diminish the hype around it. Second, to fit the product launch schedule, the community update video has to compromise by not including some elements that used to be present in previous updates, such as the CBO update. Experimenting by including community members in future updates might be a better way forward.

As a community, most members deserve to be informed about the representative updates. Uploading the update separately on the community site drastically reduces its exposure, leading to confusion and pre-existing doubts persisting because they couldn’t see the representative update. I believe community updates should be separate from product launches. Community updates should focus more on the customer experience rather than product awareness. This way, we can have a clear differentiation, and the confusion will be minimised.

I’m not sure I can voice my personal thoughts on this, so I wanted to hear what everyone in the community thinks.

Derren

Similar to Kastello, for me this really didn’t feel like a community update. It was missing that all important and informative structure that we had before where we would hear about specific subjects from different members of the team.

Previously it was a way to learn about the different parts of the company, a few hints about directions the team might be taking and their priorities, and the all important community board observer section which gave people the chance to get their voices heard. This time around that section was reduced to a community post rather than being an important part of the video.

I think there’s definitely an argument for giving community updates their own attention, separate to product launches.

Billy

I do think community updates and product launches need to be separate.

So many people are reporting software and hardware issues with nothing products and they feel their voices are not being heard. We need clarity and reassurance with the future of nothing support and announcing new products takes away from the updates people want/look for.

I do also think CMF does need focus/adding to these updates, especially to understand the support of their products too as well as nothing as a whole.

Ealesy101

I am in the same boat as others who have posted already.
More of a fan of the Community Updates being just that, updates to the Community about the questions the Community have.

Don’t get me wrong, little tidbits here and there are fun and appreciated, like the appearances of the Cleffa plushie across updates. The sudden announcement at the end of an update, like last year’s shadow drop of the “CMF by Nothing” brand.

My favourite parts of the Community Updates are that they feel unique, they feel like something else no-one else is doing. It feels quintessentially “Nothing”! I love hearing from Team Members about updates, small or large. I love having our Community Team featured, Rob, Natalie and/or Mattia. Plus, it gives the focus of your quarterly Board Meetings, letting us know where I feedback has gotten to and what updates we may expect in future. It helps the Community know that they are being listened to.

Finally, the Product Launches would get more traction, if they are labelled as such. Having Ear and Ear (a) launched in a video titled “Community Update”, means that those who aren’t already invested in Nothing, won’t stumble across it and be enticed to watch. Whereas a name of “Product Launch here!!” tells the passersby what is going on if they see it is live, or even a few days after the fact.