Hellooo,

Nice to meet you all! I’m Nothing’s Senior Copywriter and I’m based in East London, the home of people who wear tiny beanies.

Some obligatory background info:

I work on everything product and campaign related, as well as everything in-between. And the blog posts and emails you see – that’s all me. So please let me know what topics you want to hear more about in the future.

Before Nothing I was at Farfetch, writing pretty thrilling things like 10 ways to style platform Crocs (I wish I was kidding – please Google ‘Balenciaga platform Crocs’). I joined Nothing because the company mission was really compelling and honestly, it all just sounded pretty cool.

Some less obligatory ice-breakers:

When I was 5, I was bitten by a monkey at a zoo (I got too cocky and tried to feed it by hand – my bad). I have a cactus called Jeremiah. I am known as the office snacker.

The most memorable tech for me has to be the Nintendo Wii. When it came out I was in school, and I genuinely thought I was living in the future. Pretty much all I played on it was the tennis game. Don’t know about you, but I was trash at the bowling one. The golf one traumatised me.

Anyway. The real question is, why won’t Nintendo re-release the Wii? The cowards.

Now back to the topic at hand. I’m loving the energy and passion of this community! Like you, I’m here because I’m pumped to see where Nothing goes. It’s amazing that you guys are so involved and are always giving us fresh ideas for improvements, so keep on questioning us.

I don’t know how to end this, so I’m just going to say bye (for now).

👋

    Julie Nice to meet you too and I hope you gonna enjoy this community as much as I do 😄! I sadly never owned a Wii, but I got a friend who owned it and I spent a lot of time playing a lot of different games over there, they where all fun to be honest. I hope I’m not the only one, but you should definitely share your golf trauma story (at least if it’s a funny one!).

    About Blog posts: Always behind the scene stuff!

      Julie Hello Julie, what a lovely introduction. 😎

      Julie So please let me know what topics you want to hear more about in the future.

      When a new product - or even a new feature - is released, I always love to read complementary messages about it, explaining the philosophy, the development of the idea, what the company is trying to achieve, etc. But also what @Kastello mentioned: behind the scenes messages are always a nice way to connect with the team. 🤩

      Julie When I was 5, I was bitten by a monkey at a zoo (I got too cocky and tried to feed it by hand – my bad). I have a cactus called Jeremiah. I am known as the office snacker.

      Plot twist: Jeremiah is the name of the monkey and the cactus is a tribute. So happy you only have one cactus, if you had more than one we would be here until Christmas talking about cactuses vs cacti. 😁

      Julie The golf one traumatised me.

      Because there was a character named Jeremiah, the monkey? 😆

      All jokes aside, welcome to the forums, Julie. Hopefully you’ll bring that copywriting excellence to this place too. Cannot wait. 🤓

        Julie

        Julie! Thanks for swinging by to say hello!

        I’m Nothing’s Senior Copywriter and I’m based in East London

        Such and cool job that you’ve bagged yourself there. All those eyeballs on your words, all over the world! Living in East London also means you own a fixed gear, right? 😏

        Anyway. The real question is, why won’t Nintendo re-release the Wii? The cowards.

        This really IS the most important question - where are the 4K remasters of our favourite Wii titles at? … Who am I kidding, Nintendo wouldn’t know UHD if it punched them in the face.

        I’m looking forward to receiving more of your work in my inbox! and hopefully, we’ll see you around in the forums! 👋

          Cheetosdust I actually have two cacti now (not to add fuel to the cactus vs. cacti fire)! His name is Paul.

          Cheetosdust When a new product - or even a new feature - is released, I always love to read complementary messages about it, explaining the philosophy, the development of the idea, what the company is trying to achieve, etc.

          ^ Definitely something I’m interested in too, thanks for suggesting. 💫

            Rob ⚡️

            Rob ⚡️ Living in East London also means you own a fixed gear, right?

            I had to google what this was! The plot twist is that I only learnt to ride a bike like four years ago, and I can barely peddle in a straight line. ✌️

            Julie Well Julie, I hope Paul and Jeremiah are not too prickly. 😆

            On a note that’s not a dad joke (Fridays, huh?), I do like to read Apple’s Newsroom. It’s a good balance between quality and marketing. 🤓

            amaka A Bicep track? I need to discover it during the weekend - or, to keep the conversation hip and cool, during The Weeknd. 😅

            Speaking of* discovering awesome songs during the weekends, the forums have a lovely thread where we are creating an outstanding playlist. Please do give it a read and feel free to add some of your favorite artists.

            Yes, even the ones you are not a fan, but😛

            *holy smooth segue, I bet no one noticed it. 😶

            Rob ⚡️ I have been to Alexandra road estate but I should plan to visit it again soon. Another favourite of mine is the Brunswick Centre.

            100% agreed with the statement  “I think its mission accomplished when consumers struggle to decide whether they ‘need’ to keep the packaging rather than throw it away.” 🙂 Some I go back to and think ‘that was really a smart detail’

            amaka I am sure I saw that someone else was a Massive attack fan here. I am going through the comments trying to find the reference made to the track ‘Teardrop’.

              amaka Hah, I think you are referring to this one?

              Cheetosdust I have to confess that one of my pet peeves with tech videos is when the YouTuber chooses violence and just destroys the box. When that happens, there’s usually a teardrop involved. Now, if only there was a Massive Attack fan in this thread.

              That comment was made during the night, night after day while the black flowers blossom with feathers on my breath. 😄

                Cheetosdust Ah, great to know we have another Massive attack fan in the room. Also agree regarding the way some Youtubers decide to destroy packaging, you wouldn’t catch me doing that. 😄

                Hello Nothing Community!
                Sorry for the late intro -.-'

                Name’s Bruno Viegas, I’m currently based in London. Originally from sunny Portugal (Algarve).
                Why did i joined Nothing? Just wanted to be able to say I design Nothing for a living 😉

                Jokes aside, I do love to work on consumer electronics. I find it quite interesting to rediscover the role of smart devices in our daily lives and being able to explore new opportunities as our relationship with technology evolves. After working for some years around digital products and innovation, Nothing seemed a good opportunity to build something new and quite distinct from what’s currently out there.

                Can’t wait to show what we’ve been working on!
                Look forward to collaborate with all of you soon! 😉

                Cheers!
                B

                  14 days later

                  Hi everyone, it’s great to meet you all and I look forward to being part of the community. My name is Stefano and I’ve recently joined Nothing as a Marketing Project Manager. Before that, I was doing all sorts of brand and marketing stuff at BT and lighting company Anglepoise.

                  I’m based in East London (and have been for the last 16 years) but I’m originally from Hong Kong. My father was an Italian expat so that also meant some time living in Milan (forza Milan!), Toronto and Bangkok.

                  I’ve always been a stickler for detail from start to finish - which is what really drew me to Nothing. I think the whole experience from ordering online to what the consumer feels in their hands is really important - from a product’s design all the way down to the instruction booklet. I love it when there’s a story behind objects, which translates to a lot of time wasting when I need to make a purchasing decision…. even for random everyday essentials such as cutlery!

                  My most memorable piece of technology is probably going to be the Sega Game Gear. It was ahead of its time and was in full colour. I remember being absolutely in awe because it was so much more than my family’s GameBoy and Famicon. However, changing 8x AA batteries every few hours was a massive pain.

                  In terms of something more contemporary, does anyone remember the 3rd gen. iPod Shuffle? I think it was peak Apple in terms of minimalism. It had a very clean design with distinct edges, and felt like a great feat of engineering. It was also very ambitious to bring out a tiny screen-less device when the trend was to have bigger and larger screens. It was so small that you could literally swallow it, but also meant that you never felt bogged down carrying another device. 

                  Anyway, thanks for spending time to read the above. In the future, you’ll probably catch me posting random stuff in gaming (PS5 + PC gamer), product design and London. Look forward to knowing a bit more about everyone!

                    Al_ Hello and welcome to the forums.

                    Really interesting tech choices, I wasn’t aware of any of them and they do sound incredible at what they do. 🙌

                    Olá Bruno Viegas e muito bem-vindo. 😉

                    I have some great memories of your country, hehe. Here’s to the start of an awesome collaboration filled with memorable moments.

                    Um grande abraço. 😎

                    Hey StefanoS, welcome to the forums. 😀

                    Oh man, that Game Gear brings back so many memories - I still have mine, even if it doesn’t work anymore. It was such an awesome piece of tech, despite eating more batteries than a laptop with a 3070.

                    I soon realized that I could just play without batteries while the console was being fed by the Mega Drive power brick. Got a little toasty tho. 😅

                    My parents got me the console with a “4 in 1 pack”, loved every single of those games, especially the rally one. 🤓

                    7 days later

                    Hey Everyone!
                    My name is Max.

                    1- I am from Germany currently living in London studying at LSE.

                    2- I really like what Nothing stands for. I have been following the consumer tech space for a while and am starting to get tired of how many products are blending in with each other and getting increasingly less innovative. With Nothing I have a strong feeling that change and innovation are coming back.

                    3- Not sure how much this counts to being a piece of technology, but since starting to watch Formula 1 this season I have been astonished at how high tech and complex the F1 racecars are. They probably count towards one of my favorite pieces of engineering ever made. This extends into what is currently happening with electric vehicles. The progress that is being made blows my mind and I can’t wait to see how this develops over the years (I mainly drive a Smart EQ fortwo in Germany). But classic cars also have a special place in my heart. My father owning a 1965 Ford Mustang convertible has started to get me involved in the classic car scene and I really enjoy it, there’s not much that makes me smile as much as sitting behind that wheel hearing the sound of that engine.

                    4- Not from music or movies, but in a Lex Fridman podcast with Ray Dalio one sentence really stood out to me. “What is common produces only common results. Don’t judge anything that is good based on whether it is common, because it is only going to give you common results.”
                    And this I try to live by.

                    Thanks to @Rob ⚡️ for helping me join this community space, it was a pleasure meeting you at the Nothing Kiosk for the Limited Edition Ear (1) on Saturday. Also eager to learn more about @Rudi . Curious to hear your story with Nothing and how you became the Community Manager. Thanks for getting me access to this forum 🙂

                    I am quite excited to be part of this community and can’t wait to see what is to come next…