We started Nothing because we believed we could do things differently and better than the current tech world. We want to create products that we’re proud of sharing with friends and family, and through them, create optimism for the future. An optimism which we think is sorely needed. And for us, how the products are made is just as important as what we make.
In August this year, the warnings stated in the U.N. Climate Report spurred the team and I to double down on our sustainability initiatives. We’ve reached the highest global temperature in 125 years. As the U.N. Secretary-General, António Guterres, declared, it’s a “code red for humanity.” The science is clear: real action is needed more than ever.
In fact, we’ve been building our sustainability plan for a year, but we didn’t want to reveal anything until we could present some concrete achievements. We want to do, then say. And now is the time to start sharing.
As a new challenger, we’re unburdened by the past. We can move faster than our incumbents – more established brands who are moving incrementally towards their sustainability goals. Unlike them, we wanted to produce results from the get-go. So we started with ear (1).
You can’t fix what you can’t measure, so that’s where we started. We partnered with internationally recognised third party organisations like SGS to understand the ear (1)‘s carbon footprint, which comes out at 1.78kg. Its life-cycle carbon emissions have been offset using renewable energy certificates for the manufacturing process and carbon credits from Verified Carbon Standard, a global standard for certifying carbon emissions reductions.
This means that ear (1) is officially carbon neutral – and this includes every unit we’ve shipped from day one. Going forward, every ear (1) unit will be labelled carbon neutral on the packaging. But this is just the start, and there’s a lot more we can and should do.
We know where we want to be: a world leader and an example in our industry on sustainability. It’s going to be a long road, but we’re excited about and committed to every step. There’ll be more to share about our progress in the coming months, so stay tuned.