Nothing product prioritisation - discussion

SoumyaNC · 2025-07-31T04:34:31+00:00

I am requesting everyone to go through the post and save your money from wasting. I myself using Nothing Phone 2. Nothing follows a very unconventional product strategy compared to giants like Samsung or Apple. Here's a breakdown of why Nothing feels "strange" and what's really happening behind their decisions: \--- ⚙️ Nothing’s Product Prioritization – A Contrarian Playbook 🔄 Focus on Latest Launches (Even if Lower-End) When Phone (3a) and 3a Pro launched in 2025, Carl Pei and the marketing team put massive emphasis on them. Meanwhile, the Phone (2) — their flagship of 2023 — got almost zero continued spotlight. Similarly, when Phone (2a) launched in 2024, it received more marketing push than Phone (1) or even the still-premium Phone (2). > 🔍 Feels like: A company putting more marketing weight behind new, cheaper models rather than maintaining hype for premium ones — a sharp contrast to Samsung’s S-series strategy. \--- 🤔 Why Nothing Might Be Doing This 1\. Audience Focused on Freshness, Not Legacy Nothing targets trend-following, design-conscious, younger users — who crave “what’s new” rather than “what’s best.” In this mindset, newness trumps legacy — even if the new phone is technically weaker. 2\. Design-Centric Hype Machine Their glyph lighting, transparency, and minimalist aesthetic create visual uniqueness. So when a new design (even in a cheaper model) hits the market, it grabs attention more than spec sheets. 3\. Smaller Team, Limited Resources Unlike Samsung or Apple, Nothing is still a startup with limited engineering and support staff. They likely can't afford to continuously optimize older high-end models like Phone (2) while simultaneously pushing out and supporting new launches. 4\. Their Business Model Is Not Flagship-Centric Unlike Samsung which sells millions of Galaxy S-series, Nothing likely makes more money and market penetration via mid-tier volumes (3a, 2a). **So they treat the flagships more as "halo products" — meant to build brand image — but they monetize through mid-tier launches.** \--- 📉 Potential Problems with This Strategy **Lack of Loyalty from Power Users: Tech enthusiasts buying a high-end Nothing phone might feel abandoned quickly.** Update Prioritization Issues: Users have noticed that older flagships often get updates slower than newly launched mid-range models. Confusion in Product Hierarchy: Naming like “3a Pro” can confuse customers about what’s truly the best device. \--- 🆚 Compared to Samsung Strategy Element Samsung (e.g., S24 vs A-series) Nothing Flagship Support Long-term updates, camera tweaks, feature enhancements continue for S-series Flagship gets spotlight only around launch Marketing Focus S-series promoted throughout year Focus shifts to latest release regardless of tier Volume Strategy A-series = mass volume, S-series = brand loyalty Nothing aims to ride hype across all models \--- 💬 In Summary You're spot on — **Nothing acts more like a hype-driven design company than a traditional tech brand**. Their model is focused on keeping attention fresh, even at the cost of older high-end users. It's bold, but risks alienating buyers who invest in their premium gear.

JP

KamiKaze yup… software improvement is needed… hardware is capable…phone 3 is far batter than my 5 year old realme phone takes batter photos than cmf ph1…but i don’t take that much photos…so it doesn’t bother me much…

pollenjh

SoumyaNC The Phone (2) is good? It’s my main phone and I can’t really complain about it. What I bought back then is still what it is right now, better even. I don’t feel betrayed at all.

JP

Anonymous931 where to fill form to participate 🤣😂

pollenjh

The price in India is kinda crazy tho since it is literally made there lol. But it is getting slashed with discounts and stuff so that’s something at least

CMF1_hacker

pollenjh that’s quite a good deal. I assumed that it would get cut 25% globally within the first 3 months but that was fast. Can you search a few comparables like these:

JP

pollenjh is this genuine listing??? Its too much discount for new phone… (-33%)

@CMF1_hacker all of devices you mentioned are around 8-15% discount… i think this nothing ph3 listing is somewhat problematic… because there are too many fake listing on amazon here in india… but not sure…seller is amazon freedom sale 2025… order is amazon fulfilled… no ratings…it’s looking little bit fishy…

Another sale also going on Flipkart (indian amazon kind of thing) … apparantly i can exchange my cmf ph1 for 180usd which i bought for 145usd… and it’s still around 20% discount..

pollenjh

JP I saw it listed on a news article, so for their sake it shouldn’t be fake. But if you want to check it out, then here’s the link: Nothing Phone (3), White (12GB, 256GB) : Amazon.in: Electronics https://share.google/m9VtNfqNweNHjYDS0

CMF1_hacker You mean like this or?

CMF1_hacker

pollenjh the negativity of Reddit really is spilling over to here … quite a sesspool there.

I was just curious what amazon.in offers. Is the NP3 lower than other phones that people here compare them to?

The real fury is the 80k INR price. Europeans have better things to do. Our 1 to 2 months of holiday starts in few hours.

JP

pollenjh okay…its genuine…i was just confirming… because its strange seeing the price… at this price..its a good phone to buy 👍🏻

pollenjh

CMF1_hacker It isn’t lower than other 8s Gen 4 phones as expected, but it is significantly lower than the likes of Pixel, Samsung and Apple (NP3 was 57k for reference)

So honestly seems like a huge win for India

CMF1_hacker

JP what’s going to happen to the specs are horrible for 80K INR people 🤣

JP

CMF1_hacker not like that man …🤣🤣🤣 it’s somewhat value for money at discount…

Womey

CMF1_hacker

While in college, I used to put myself out there and present on every group project. Just wanted the public-speaking practice as well.

Now I do calls, with over 500 people, and present in front of execs as a PM.

I see the benefit of having all oral exams, but weary for those with learning disabilities. AI really complicated “learning.” 🤔

Ant-e-so-shial

SoumyaNC I guess most people here if buying a Nothing product know what they are getting. If you want Nothing to improve or change something, ask for it, thaths the reason they made and maintain this website, appoint and let us elect a CBO, they are actively listening unlike other Tech “Gaints”, if you care not to even ask and think the products are useless then you are welcome to buy from the tech gaints. It’s that simple.

I am noticing people are criticising less and crying more here…

CMF1_hacker

Excited to see the Indian market price decrease to 55k INR. Now to European price cuts!

Now it’s bananas value at that price point and half price of a S25U at 110k INR. I could buy 2 NP3 for that price.

Great job with the price cuts NOTHING and keep ’em coming 😃

JP I agree, at 55k it’s a steal for the hardware and long-term software support. Flagship quality, mid-tier pricing (brings me back to my 1+1 days!!!!!!!!!!!!!! where I have to be invited to purchase).

SoumyaNC

Labubu - The Ugly Cute doll

JP

CMF1_hacker yup…but i think this phone will not be listed at this price for long…

CMF1_hacker

JP based on this thread I created this … let me know what you think!

JP

CMF1_hacker i already did…great idea… 😂👍🏻

@pollenjh

Edit- just found out that amazon india listing of phone 3 at 56k INR is fake..and it’s unpacked phone 3s… because nothing is not officially selling their products on amazon…

pollenjh

JP Damn, well I did think it was a bit quick so makes sense. Should be the price in India though 😬 at least lower than 80k like that’s crazy to me

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