So far, Nothing has done a great job in the mid-range segment with phones like the Phone (2a) and even stepping into flagship territory with the Phone (3). CMF also tried to make things slightly more affordable with the CMF Phone 1, but even that sits around ₹15K–₹16K.
👉 The real question is: Should Nothing / CMF launch a proper budget phone under ₹15K (ideally ₹10K–₹13K)?
Why This Makes Sense:
1. Middle-Class Market is Huge in India 🇮🇳
The majority of Indian buyers fall into the lower-middle-class bracket.
They want style + performance but at an affordable price.
Xiaomi, Realme, Motorola, and Samsung are eating up this segment.
2. Brand Attraction → Fanbase Growth
Nothing already has a “cool” identity with its transparent designs and clean UI.
If they bring those “Nothing vibes” (glyph lights, clean OS, unique design) into a phone under ₹15K, a huge audience will finally get a taste of the brand.
This builds brand loyalty — today’s ₹13K buyer could be tomorrow’s ₹30K+ flagship buyer.
3. Midrange & Flagship Already Covered
Phone (2a) = Midrange king 👑
Phone (3) = Premium/flagship attempt 💎
What’s missing? A true budget phone that connects with the masses.
4. Sales Boost 🚀
Nothing has the hype, but not the sales numbers of Xiaomi/Realme.
A ₹10K–₹13K phone could sell in millions of units, making Nothing a household name.
What a Budget Nothing/CMF Phone Should Offer:
Price: ₹10K–₹13K (max ₹14,999)
Design: Minimal, transparent/CMF-inspired (something unique, even if simplified)
Software: Clean NothingOS, guaranteed 2–3 years of updates
Performance: At least a Dimensity 6100+ / Snapdragon 6 Gen 1 type chipset
Display: 120Hz AMOLED (even if FHD+ is optional, at least HD+ with AMOLED feels premium)
Battery: 5000mAh with 33W fast charging
Camera: 50MP main + decent secondary
Glyph Lite (maybe a smaller version, or one strip to keep the “Nothing identity”)
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Would you buy a Nothing/CMF phone at ₹10K–₹13K if it kept the core Nothing experience (design + clean UI + glyph-inspired identity), even if some specs were trimmed down? 🤔
Or do you think Nothing should stick to midrange/premium and not enter the budget wars dominated by Xiaomi/Realme?
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🔥 Personally, I feel this could be Nothing’s real breakthrough
in India — attract the masses first, and then turn them into long-term fans.
