I’ve been a supporter of Nothing from the very beginning. From the moment the first Nothing Phone 1 was announced, I believed in the brand’s vision—its attempt to bring genuine change to the smartphone industry, to be different from the rest. That trust, and the liking I had towards this company, is what made me buy the Nothing Phone 3—their first true flagship.
I bought it on release day, paying the full price, because I trusted Nothing. I believed in the tagline: “It’s not for everyone, it’s for that someone.” I wanted to be part of that “someone.”
But now, just around two months later, the price of the Phone 3 has been slashed on Flipkart to ₹39,999—without any offers, directly listed as the new price. This isn’t a small adjustment. It feels drastic. And honestly, it hurts.
When a company launches its first flagship, early supporters should feel proud to have stood with the brand. Instead, we are left with a feeling of being let down. The move makes the Phone 3 seem like a mass-market product being pushed for numbers, while those of us who trusted early and paid full price are left questioning that decision.
I understand pricing strategies, market realities, and competition. But the way this was handled undermines the trust of your earliest supporters. If the goal was to make the Phone 3 more accessible, that’s commendable. But in that case, the initial pricing itself should have reflected that intention. Instead, those who believed in Nothing at launch feel like we’re carrying the cost of that strategy shift.
I still want Nothing to succeed. I still respect what the brand stands for. But decisions like these—without even acknowledgment of how they affect loyal supporters—make it harder to stand by.
Nothing was built on community. Please don’t let that community feel betrayed.
#Withnothing #Nothingphone3
