JochieSantiago if you look historically, prices always fall with NTL, itâs just that 20% is larger on a ÂŁ800 phone, down to ÂŁ640. I think in Western Europe, it isnât quite inexpensive compared to ÂŁ1000 for a Pixel or an IPhone. And the specs justify the cost.
They donât need to sell so many (250k over the lifetime of the phone to recover all R&D costs ⌠no one believes thatâs at initial RRP). The 3a_lite has almost no R&D costs as itâs a CMF2P and at ÂŁ249 it will have quite a large profit margin. In addition, theyâre probably making ÂŁ10-20/handset with preinstalled apps and bloatware.
At that PP, it looks great/modern and will set tons in Europe for Xmas. Much more than the CMF2P which does NOT look premium at all. (I like it but the average buyer wonât.
Edit: it also dates the 3a/pro extensively, and will pull buyer to it by looking like a ÂŁ799 RRP phone at ÂŁ249. Itâs a very smart move by NTL.
I think NTL is playing their cards perfectly.