- (Edited)
I was thinking about the promise of Nothing and how it could be marketed once products go live; what if the tagline was “Nothing is Impossible” it’s got a great ring!
An idea for a Marketing tagline
The Adidas slogan is Impossible is Nothing, it’s too similar
I think Nothing in itself is its own slogan. It doesn’t really need an accompaniment.
If it had to have one then I would say:
Nothing is better.
“Nothing makes sense”
Existentialism meets Apple.
Not really. Not even in the remotely same industries
I have seen some really cool suggestions so far, lovely thread.
My suggestion is: Nothing left unturned.
All eyes on the brand and the concept of doing everything possible to achieve their purpose; the idea of changing the ground they are starting to walk on.
And it can also be read as No thing left unturned. Because creating technology to disappear in the background, a non-invasive and perfected set of products is, and will be, to turn most things that make the market as it is.
“Nothing Matters”
“Nothing Really Matters”
“It’s all for nothing”
“Experience everything, with nothing”
It’s a conversation we’ve been having internally too. What’s our equivalent of a “Just Do It” or “Impossible Is Nothing” or “Eat Fresh”? Is there a catchphrase that encapsulates, defines, and describes who we are and what we’re about? Truthfully, we haven’t found the answer just yet, and it might take time to do so as we work to bring our vision to life, and as our product and practices increase and diversify.
The other aspect, is that while the name of course encourages wordplay, that is secondary to the vision of a seamless future for humans and technology that the name represents. That’s what will be key in any brand tagline we do employ: it ultimately has to reflect the core of what Nothing is.
Then: Nothing works for you.
Now: Nothing - Works for you.
- (Edited)
“Think different.” 
And you got me thinking of songs. 
Nothing really matters
Or
Nothing compares to you
Kept on thinking about this one:
“No thing is nothing.”
But then that would imply everything is something? 
11 days later
“Stay Curious”
- (Edited)
Relentless
Or
Relent
Less
By definition, I feel that this word(s) embody the entirely of the company and products they are going to make.
Begin With Nothing
“Relentless. Stop at Nothing.”
After reading an article on tech crunch, they quoted @Carl saying “higher purpose”. I remember when I was in college taking a philosophy course a term called in Latin called “Summum Bonum”. Which means reach for the highest purpose. Or live for a higher purpose. Would a marketing tagline in Latin be a bad thing?
