It’s a conversation we’ve been having internally too. What’s our equivalent of a “Just Do It” or “Impossible Is Nothing” or “Eat Fresh”? Is there a catchphrase that encapsulates, defines, and describes who we are and what we’re about? Truthfully, we haven’t found the answer just yet, and it might take time to do so as we work to bring our vision to life, and as our product and practices increase and diversify.
The other aspect, is that while the name of course encourages wordplay, that is secondary to the vision of a seamless future for humans and technology that the name represents. That’s what will be key in any brand tagline we do employ: it ultimately has to reflect the core of what Nothing is.