Hi Guys,
Here’s my submission for the community edition. The concept revolves around giving the community another moment to talk about and show off leveraging the pride that already exists around the Nothing brand.
Visual produced in Keyshot with assets downloaded from this community. Material maps edited in photoshop.
Thoughts comments and suggestions welcome. Personally if I was taking this further I’d explore labelling some of the components in order to assist the owner in explaining the back of their phone to friends and family.
Another idea I was toying around with is how can a digital interaction between phones be elevated and if Community edition phones when brought close together could interact through the Glyphs. The idea here kind of felt like it was chasing that feeling when you would battle a friend on pokemon when you had to be close to one another to do so.
Here’s the blurb for those interested:
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TL;DR - Your phone changes colour in the sun.
Its all about interaction.
A community is made through conversations.
This concept gives those brand advocates another talking point to that that special moment when they show off their personal device to friends and family. Enabling that wow moment when they say “oh and it does this!”. What says this more than when they go out into the sun and their phone comes alive changing it’s physical appearance. Marrying their real world interactions and joyous moments with the opportunity to have their device wink back at them, this concept will continue to delight every time they answer their phone on a bright sunny day.
Playing on the established values of honesty and transparency this idea delves deeper into the idea of revealing an element or wink right back at the community.
By isolating the flex harness and NFC coil through the use of photochromic coating the character and personality of the Phone 2A is revealed as a charming flower appearing out the phone. This idea plays on the established personality intended by the Nothing industrial design team with the location of central cameras as eyes.
When the community member brings their phone into the sun the NFC coil and flex harness change from white to the vibrant signature nothing red.
In production these components will be produced to a red specification as standard and then post process sprayed with a white photochromic coating. A technology already seen in established parallel markets such as fashion. (Reference: Air Force 1 Photochromic)
This concept looks to preserve the DNA that nothing is building and cater to those that are already mega fans of the company.
Leveraging the iconic red signature and carrying this through to more of the product, this colourway has the ability to play very well in the Chinese market.
