I feel it’s important to share a consumer’s perspective(or maybe just mine) on everything that’s been happening around the launch—at least as of today. ((Well before I get started let me make it clear that this is what I think NOTHING is trying to do or tried doing, I might be wrong))
Here’s the thing: You launched the new phone and invited top YouTubers to get a first-hand feel of what’s new and what can be expected from your brand going forward. Honestly, the idea is brilliant—unique even—and not something many companies think of doing. (Of course, I might be wrong here; maybe others have done this too.) I completely understand the intent behind getting early impressions from leading tech influencers—it helps build buzz. But it also comes with a downside.
The reality is that first impressions alone aren’t enough to truly evaluate a product. It’s been over 24 hours since the launch, and the amount of mixed feedback (most of what I have been seeing from the top tech influencer as well is a negative feedback, they do subtly end by saying “No comments on the product until the full review is out” but they have already said enough 🙂 to hint that they were not expecting this product to be like this and it’s not a flagship like it claims to be) —and in some cases, hate—that this phone has received, even before full reviews are out, is quite overwhelming. As someone who was genuinely considering buying this phone, seeing the chatter online, both on social media and nothing’s community platform, has put me in a difficult spot. It’s made me reconsider.
I currently use the Phone (1), and the main reason I’ve stayed loyal to the brand is because of the thoughtful features you offer. For instance, the Essential Key is something I see myself using all the time. I’m sure your data already shows that at least 1 in 5 users are using it regularly. That’s the kind of meaningful innovation that builds loyalty.
Which is why I say this with genuine concern: limiting tech YouTubers from sharing full reviews could backfire. The lack of detailed insights allows speculation and negativity to take over. The more uncertainty and backlash there is online, the harder it becomes for potential buyers like me to feel confident about the purchase.
I respect the work your team is doing and I’m rooting for you. But right now, the internet is full of mixed opinions, and the big question on everyone’s mind is: Is Phone (3) really worth it? It’s sad to see so much criticism aimed at a product that’s clearly trying to push boundaries in the tech space.
Maybe everything is going according to your plan—and if so, that’s great. Maybe this phone is the flagship it claims to be. I sincerely hope that people are proven wrong and that this phone turns out to be a game-changer. But if, by chance, things aren’t going as expected, it would be unfortunate to see all the hard work, the planning, and the innovation go unnoticed or unappreciated.
I want this phone to be the next big thing. I genuinely want to get my hands on it. But the current narrative online is making consumers like me pause and rethink. Many are banking on the camera to be the dealbreaker—in the best way possible—and I really hope it delivers.
I don’t know if this discussion will be read and if fellow community members will agree to disagree to my views, but I’m giving it a shot. I truly appreciate and respect what your team is trying to do. I just hope that more clarity, more communication, and more trust-building content comes out soon—because right now, the internet is making it difficult for consumers like me to make a confident decision.
