Smii
Not just saying this — but if Nothing claims to be a design-forward company and markets this as a “true flagship phone”, then we should compare it with what other brands offer in the flagship category.
Just look at phones in the ₹50K–₹70K range — they deliver flagship-level specs across the board: display, battery, fast charging, camera, software experience, and chipset. Nothing says they’re not chasing big numbers — fair — but then why attach a premium flagship price tag to a product that doesn’t match those standards?
Sure, Poco’s reputation for software isn’t great — I agree. But at the end of the day, consumers evaluate the overall value of a product. For example, the Poco F7, which costs just around ₹30K, comes with:
Snapdragon 8s Gen 4
7500mAh battery
95W charger in the box
Unique design
Decent cameras
I’m not saying the Poco F7 is a perfect phone — but it shows what’s possible at half the price. If they can offer that at ₹30K, it’s confusing how Nothing, even at almost ₹80K, can’t deliver on key flagship aspects — especially when they’re calling it a flagship.
I also don’t buy the argument that things are just more expensive now — even if they are, compromising on the flagship chipset for a flagship phone is still questionable. I get that Nothing says, “this is what our phone needs”, but there’s a big difference between creative direction and consumer expectation.
Yes, maybe we won’t notice much difference in chipsets in daily use, but when you’re promising 5 years of software updates, the question is: Will this chipset keep up in the long run — with the same responsiveness and speed?
All that said — my main point is this:
Nothing is asking too much for a phone that doesn’t deliver enough to justify the price.
