Well hello everyone, In my submission, my name displayed as Nur but feel free to call me Udin. In my first encounter with NOTHING products in a YouTube video, I immediately fell in love with NOTHING’s style both in terms of hardware and software. I really liked the minimalistic style and the glyph interface made my mind blown because I feel bored with the design and shape of candybar smartphones that have no significant development and I don’t really like the flip design because I think it is impractical and too fragile for my use. I wanted to be able to contribute to this brand that I love so I decided to submit a submission.
After a long brainstorming session with my wife, we decided that the concept should integrate all the concepts created by all the previous stage winners. My submission is inspired inspired by the first winner concept. @Kenta and @Astrid concept, Phosphorescence. A type of photoluminescence that allow a phosphorescent substance to absorb a certain wavelength of light allowing it to glow for a short period of time. This glow will show when the substance is in the dark.
Why “Dark mode, redefined.” ? As we know, dark mode is a software mode in Android that makes the UI dark or black. I feel that NOTHING Phone (2a) Community Edition is redefining dark mode from just the software side to the hardware side with its phosphorescent backdrop. When the environment is dark, the smartphone will show its “dark mode” not only in software but in hardware as well.
The visual elements should integrate concept from wallpaper design winner @Andres_123 , Connected machine connector. it appear chaotic, but if focused, it becomes something harmonious. As they stated, it perfectly represents NOTHING global community. Aside from machine connector, The overall visual style is minimalistic. As the packaging design winner @Ian_H_Simmonds says, less is more. It also match the NOTHING image that always using minimalistic visual style in their branding.
Lastly, the animal that i chose to represent NOTHING Phone (2a) Community Edition is Pteroptyx Tener, this firefly species is one of over two thousand species of fireflies that have a unique trait. This firefly species can perform synchronous flashing. To me, this animal best represents the NOTHING Phone (2a) Community Edition because it glows in the dark, can synchronise like a community, and attracts the attention of anyone who sees it.
I tried to integrate all the concepts created by the stage 1, 2, and 3 winners into the visual and marketing concept that I created with some consultation to my wife. because the initial concept of this project is co-creation, where all the concepts used by all other winner must be represented. and for me, marketing is not only about how to sell products but also about communicating the concept of the product that already created by the designers so that consumers understand and understand the concept of the product so that users can fully feel the experience.
You can check my submission right here
Thank you for this opportunity and i hope i can contribute more for NOTHING.
With love to NOTHING and the Community,
Udin.
