Community Edition - Stage 4 Submissions [Voting Closed]

Rob ⚡️ · 2024-07-10T10:00:00+00:00

Stage 4 of The Community Edition Project is now open for submissions! The product is almost ready. Now it’s time to look at the bigger picture. The fourt...

dila11

It’s already final stage !!!! 🔥

chandrasekaran_k

Tag Line: Anew. Vision. Message: Shine with Phone (2a)

Phone (2a) was introduced with the tagline Fresh. Eyes. For the Community Edition, I am maintaining the same style by changing ‘Fresh’ to ‘Anew’ and ‘Eyes’ to ‘Vision’- resulting in Anew. Vision. Anew Vision can accompany visuals that emphasize both the glow and other innovative features of the phone. If the campaign aims to highlight the innovative, community-driven aspects of the Phone (2a) while maintaining versatility, “Anew Vision” might be the better choice.

Campaign Film:

Cast: Carl Pei, Rob, Kenta Akasaki & Astrid Vanhuyse (Stage 1 winner- Phosphorescence), Andrés Mateos (Stage 2 winner- Connected Collection), Ian Henry Simmonds (Stage 3 winner- Less is More), and the jury members.
Story:
Carl and Rob stand at the threshold of excitement, discussing the upcoming campaign for the new Phone (2a) Community Edition. Rob guides Carl into a bustling realm filled with preparation and creativity. (The studio beckons, its entrance (door) resembling the award-winning Stage3 packaging design.). Rob opens the studio door with anticipation, revealing the vibrant world within. Inside the Studio: Illuminated by a sea of lights, community members and jury members carefully arrange the Phone (2a) CE on a gracefully curved shelf. A script person hands Carl the phone(2a) CE, detailing the campaign’s narrative. In the background, the cameraman adjusts their equipment near the elegantly arranged shelf. Carl’s eyes fixate on the phone’s screen, captivated by its dynamic wallpaper (Stage 2 winning wallpaper). Carl, Rob, and the team gather near the cameraman, exchanging final words before the shoot begins. The cameraman signals readiness, the camera poised to capture the magic unfolding on the curved shelf. Carl holds the phone, anticipation noticeable as he prepares to introduce the world to the Phone (2a) Community Edition. Suddenly, the studio plunges into darkness as the power cuts out. Carl voices his surprise, wondering what happened. Amidst the darkness, everyone’s attention shifts to the glowing green light emanating from the Phone (2a) CE on the shelf, signaling an unexpected twist. (That point cameraman say action). Carl looks on the phone in hand, it also start glowing. Carl turns towards the camera, his expression filled with awe and excitement. “Anew. Vision.” he declares, showcasing the phone to the camera. “Shine with Phone (2a).” Suddenly, the power comes on and the real phone is captured on the camera. The cameraman calls “cut,” triggering a wave of applause and cheers as the team celebrates a successful shoot. Fade out to reveal the Phone (2a) with the tagline “Anew Vision. Shine with Phone (2a) CE,” symbolizing innovation and community spirit.

This is a community-driven project, focused on a shared mindset. My creativity at this stage involves a community focus. It covers Phosphorescence, Connected Collection, and Less is More. Finally, Anew Vision was formed.

☺

HarshMulani

i love advertisement while my family’s daily shop its mesmorising.

do this frequent

HimeshChandra

Please bring a new feature of video caller ID for nothing I hope you read my comment

madhavkant781

Nothing Phone 2a Community Edition is coming 💙

KenBrownstone

Man i have a good Idea but have no clue how to bring it alive .. Shouldve went to college and learned this kinda stuff and how to create it .

Rob ⚡️

KenBrownstone Hey! If you can find the words and references to express your idea, you should submit!

We can help bring a great idea to life!

JosiahTechGuy

Good luck to all!

DarshiDwivedi

: )

Last but not the least, here’s my submission for the final stages of this project. Nothing, but glow.

Feel free to see into it on the link below!

Check out here

Retail, ooh and digital marketing- “Nothing but glow”

My inspiration for this entry comes from Nothing’s inherent curiosity, a driving force that pushes the company to explore what the community can discover and create. The concept revolves around the “ultimate glow up,” with the Phone 2a symbolized by the centipede—a creature known for its bioluminescence and adaptability. The vision board includes images of glowing cat eyes combined with a centipede, people wearing UV makeup showcasing the phone, fisheye and night vision camera shots, and models with centipedes on their bodies or a cat with a centipede on its nose. This visual blend captures the essence of the Phone 2a: intuitive like a cat’s curiosity, yet revealing hidden capabilities like a centipede’s bioluminescence. By weaving these elements together, I sought to reflect Nothing’s spirit—a fusion of curiosity, community, and cutting-edge technology.

Video campaign - “Low Blow to Low Glow” campaign, a captivating blend of relatable frustration and futuristic innovation. In just 20-25 seconds, viewers journey from a chaotic morning to a transformative moment, where the Nothing Phone 2a Community Edition shines as the hero. Focusing on turning minor inconveniences in life into a life filled with curiosity and discovery aligning with the brand identity - making tech fun. I think it highlights the phone’s unique glow-in-the-dark feature as a symbol of resilience and innovation. With a powerful message and visuals, “Low Blow to Low Glow” will resonate deeply, ( with no tech brand having ever done a community driven project ) leaving audience inspired to embrace the ultimate glow up with the community.

A Little About Me:

Hi, I’m Darshi Dwivedi! I graduated in 2023 with a degree in Industrial Design. After an unexpected break due to a spine injury right after graduation, I was determined to get back into the industry and shake off the rust. This led me to participate in various design competitions, where I made it through a few stages, including Stage 1 and 3. While I knew I still had some growing to do, these experiences were invaluable.

Despite having limited time ( as I am part of an ID cohort and simultaneously working in a restaurant due to financial reasons since 2 months ) , I took on this project for two reasons. First, the positive feedback on my creativity, especially in marketing, Encouragement from one of my peers, motivated me to pursue this field more seriously. And, Second, because I have always been wowed by the company’s market differentiation, recognizing blind spots and rapid growth in just a few years, I really wanted to make an impact and give it a shot.

Thanks again for taking time to go through it.

Melvyn Tang

What’s up everyone! I did a silly and didn’t put my name on my submission so thought I’d share my work here too!

My name’s Melvyn, a strategist/creative researcher from the UK. My idea started with some brainstorming about where people use phones in the dark: taking pictures at concerts, doom-scrolling at night, late-night walks.

Through research into Nothing’s brand purpose/positioning versus competitors, identifying the audience and highlighting key problems, I settled on the main insight: that phones can drain our social batteries as well as our electrical ones. Given Nothing’s key purpose of making tech fun again, I wanted this campaign idea to be focused on reinvigorating community spirit, a call-to-action for people to look for what Re.Charges them.

Go check out the full thing! 😄

Rob ⚡️

Melvyn Tang Thanks for taking part!

Keerthan

Hello everyone, I’m Keerthan, a passionate photographer and tech enthusiast, currently working as a Social Media Manager. When I saw the final design of the Nothing Phone 2A Community Edition, I was inspired by the fireflies around my home. Their mesmerizing neon green glow during the rainy season sparked my idea for the campaign.

Fireflies perfectly symbolize the innovative glowing feature of the Nothing Phone 2A Community Edition. The brand’s past campaigns have drawn inspiration from insects, making this concept a seamless fit. Using the tagline “Follow the Light,” I envision showcasing how the Nothing Phone 2A CE, like fireflies, can light up our world. Picture a firefly approaching the phone, igniting its glow and highlighting the connection between nature and technology. I would like to thank the Nothing team for this opportunity to showcase my campaign ideas.

Check out my full submission 😊

https://community-edition.nothing.tech/gallery/972900/158639/720298459

I realized my submission uploaded without my name. Could you please assist me in updating the submission to include my name, “Keerthan”?

DiptiranjanNayak

When will the community edition of 2(a) be launched?

Derren

No news yet! Be sure to keep an eye out, and keep up on existing stage submissions if you haven’t already.

The community edition project journals are also a good read.

https://nothing.community/d/11731-the-community-edition-project-monthly-journal-june-2024

Palmix Art

Hello to everyone!

I’m excited to share my proposal for Nothing’s advertising campaign. The image focuses on the concept of finding your own source of inspiration and clarity. The firefly and the illuminated path symbolize each individual’s ability to stand out and shine even in the darkness. The slogan “Find your light” emphasizes the importance of discovering and following our own passions and purposes. I hope this design inspires everyone to explore their potential and authenticity!

I hope you’ll enjoy my Marketing propose.

Udin

Well hello everyone, In my submission, my name displayed as Nur but feel free to call me Udin. In my first encounter with NOTHING products in a YouTube video, I immediately fell in love with NOTHING’s style both in terms of hardware and software. I really liked the minimalistic style and the glyph interface made my mind blown because I feel bored with the design and shape of candybar smartphones that have no significant development and I don’t really like the flip design because I think it is impractical and too fragile for my use. I wanted to be able to contribute to this brand that I love so I decided to submit a submission.

After a long brainstorming session with my wife, we decided that the concept should integrate all the concepts created by all the previous stage winners. My submission is inspired inspired by the first winner concept. @Kenta and @Astrid concept, Phosphorescence. A type of photoluminescence that allow a phosphorescent substance to absorb a certain wavelength of light allowing it to glow for a short period of time. This glow will show when the substance is in the dark.

Why “Dark mode, redefined.” ? As we know, dark mode is a software mode in Android that makes the UI dark or black. I feel that NOTHING Phone (2a) Community Edition is redefining dark mode from just the software side to the hardware side with its phosphorescent backdrop. When the environment is dark, the smartphone will show its “dark mode” not only in software but in hardware as well.

The visual elements should integrate concept from wallpaper design winner @Andres_123 , Connected machine connector. it appear chaotic, but if focused, it becomes something harmonious. As they stated, it perfectly represents NOTHING global community. Aside from machine connector, The overall visual style is minimalistic. As the packaging design winner @Ian_H_Simmonds says, less is more. It also match the NOTHING image that always using minimalistic visual style in their branding.

Lastly, the animal that i chose to represent NOTHING Phone (2a) Community Edition is Pteroptyx Tener, this firefly species is one of over two thousand species of fireflies that have a unique trait. This firefly species can perform synchronous flashing. To me, this animal best represents the NOTHING Phone (2a) Community Edition because it glows in the dark, can synchronise like a community, and attracts the attention of anyone who sees it.

I tried to integrate all the concepts created by the stage 1, 2, and 3 winners into the visual and marketing concept that I created with some consultation to my wife. because the initial concept of this project is co-creation, where all the concepts used by all other winner must be represented. and for me, marketing is not only about how to sell products but also about communicating the concept of the product that already created by the designers so that consumers understand and understand the concept of the product so that users can fully feel the experience.

You can check my submission right here

Thank you for this opportunity and i hope i can contribute more for NOTHING.

With love to NOTHING and the Community,

Udin.

Natalie ✨

Hey all - thank you so much for sharing your submissions and ideas with us so far! Submissions close tomorrow at 5pm BST, so if you haven’t entered yet, there’s still time!

Enter here

flo_rahil

Hi everyone!
This is my submission for the stage 4 marketing campaign titled “Catch. Eyes.”
The core idea of this campaign is to (just like the phone itself) captivate people’s imagination.
Below you can see promotional posters highlighting the two tag lines - “Catch. Eyes” & “Co-created. Brilliance.”
Also feel free to familiarize yourself with the mascot of the campaign - The shortnose greeneye fish (Chlorophthalmus agassizi). It has natural bioluminescent properties and can glow in the dark.

The second promotional poster (below) shows the community word in the Ndot font, where each dot represents an actual member of our community. Zoom in and see if you can find yourself. (Sorry I couldn’t include everyone.)

Also take a look at the updated symbol for the campaign.
The “Fresh. Eyes.” tagline of the original was illustrated by two circles meant to represent the eyes. 
The campaign for the phone 2a CE focuses on captivating audiences just like the phone itself. As a result the two circles now have raised eyebrows to represent a feeling of awe and admiration for the co-created product. It blends perfectly with the updated tagline of “Catch. Eyes.” - meaning that the phone is bound to catch the attention of those who encounter it.

Also if you want a more detailed look at the proposed creative treatment, do take a look at the official entry where I have attached a 10 page pdf, explaining concepts in detail and my reason for going with them. The creative film is also explained there.

Here is the full pdf do give it a read.-

https://s3-nothing-prod.s3.eu-central-1.amazonaws.com/2024-08-01/1722520655-829573-stage-4-marketing-campaign.pdf

(Also @Rob ⚡️ - would mean a lot if you could fix the name as you did for me in the last stage. It is showing “Unnamed Unnamed” again.)

With this I have submitted for all 4 stages of this project. This has been an incredible journey and I want to thank all the people behind the scenes who make things happen and all the community members who have supported me.

Ealesy101

flo_rahil - I really enjoyed reading this! Plus the game of finding the Community Dots I recognised was great fun! 👀

Bravo for taking part in all four stages, your work has been lovely to see 🔥

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