Hi everyone!
This is my submission for the stage 4 marketing campaign titled “Catch. Eyes.”
The core idea of this campaign is to (just like the phone itself) captivate people’s imagination.
Below you can see promotional posters highlighting the two tag lines - “Catch. Eyes” & “Co-created. Brilliance.”
Also feel free to familiarize yourself with the mascot of the campaign - The shortnose greeneye fish (Chlorophthalmus agassizi). It has natural bioluminescent properties and can glow in the dark.
The second promotional poster (below) shows the community word in the Ndot font, where each dot represents an actual member of our community. Zoom in and see if you can find yourself. (Sorry I couldn’t include everyone.)
Also take a look at the updated symbol for the campaign.
The “Fresh. Eyes.” tagline of the original was illustrated by two circles meant to represent the eyes.
The campaign for the phone 2a CE focuses on captivating audiences just like the phone itself. As a result the two circles now have raised eyebrows to represent a feeling of awe and admiration for the co-created product. It blends perfectly with the updated tagline of “Catch. Eyes.” - meaning that the phone is bound to catch the attention of those who encounter it.
Also if you want a more detailed look at the proposed creative treatment, do take a look at the official entry where I have attached a 10 page pdf, explaining concepts in detail and my reason for going with them. The creative film is also explained there.
Here is the full pdf do give it a read.-
https://s3-nothing-prod.s3.eu-central-1.amazonaws.com/2024-08-01/1722520655-829573-stage-4-marketing-campaign.pdf
(Also @Rob ⚡️ - would mean a lot if you could fix the name as you did for me in the last stage. It is showing “Unnamed Unnamed” again.)
With this I have submitted for all 4 stages of this project. This has been an incredible journey and I want to thank all the people behind the scenes who make things happen and all the community members who have supported me.
